Job Description
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Role Description
- The Marketing Manager, Fan Experiences (freelance) works together with the Senior Manager Experiential Marketing, to develop, support and deliver innovative and best-in-class experiential marketing activations. The core deliverable is to lead the strategic development and positioning of the FIFA Fan Festival™ across Host Cities of Tier 1 FIFA Tournaments, focusing on the commercial, promotional, entertainment, and brand activations.
- Detailed Project Planning, administration and management.
- Define and implement the overarching promotional and marketing strategy for the FIFA Fan Festival™, aligning with FIFA’s global objectives while adapting to local markets, stakeholder rights and cultural needs.
- Team & Cross Functional Collaboration: Foster a collaborative environment and seamless cross functional teamwork.
- Stakeholder Management across internal and external teams, commercial and media partners, government bodies, agencies and suppliers, and others, aware and respectful of political and cultural nuances.
- Risk Management and Contingency Planning: identify potential risks and develop contingency plans.
- Performance Monitoring and Reporting: monitoring progress of projects, safeguarding the project plan and regularly reporting to stakeholders.
- Campaign and engagement development: Develop innovative campaigns and engagement concepts that maximise visibility, storytelling, and fan connection.
- Align with Host Cities and local partners to ensure strategies are culturally relevant and mutually beneficial.
- Rights management: obtain full insight to integrate and guard rights and commitments relating to stakeholders.
- Guardianship: coordinate, manage and support all approvals needed.
- Onsite FIFA Fan Festival management: support, manage, coordinate, and liaise as tasked and as needed in the moment.
- Entertainment & content value delivery: Shape the entertainment and cultural programming framework, integrating music, lifestyle, and community experiences.
- Ensure content and programming deliver brand, commercial, and fan engagement value.
- Ensure digital, broadcast, and influencer content extends the experience beyond the physical venues.
- Qualifications
- 4+ years’ experience in marketing, event management, or relevant client account management
- Proven relevant experience in similar position or another relevant role
- Experience working in a multi-national, multi-cultural, and multi-stakeholder environment
- Appreciation and understanding of sport and the role it plays in marketing, fan engagement and popular culture
- University degree in a marketing discipline, or business administration with major in a relevant field
- Fluency in English; written, oral and comprehension
- Proficiency in any other language (in particular Portuguese / F / ES / GER) is an asset
- Proficient in Office 365
- Excellent knowledge of MS Teams, SharePoint/One Drive, Monday.com
- Flexible and adaptable
- Proactive and constantly striving for excellence
- Multi-tasker with excellent organisational skills and time/priority management
- Excellent oral and written communication skills
- Stress resilient and able to work to immovable deadlines
- Excellent stakeholder and network management skills, including understanding and awareness of cultural nuances and communication needs for different stakeholders
- Comprehensive understanding of entertainment, major events and fan entertainment understanding
- Diplomatic and comfortable handling conflicts in a positive and objective manner
- Team Player and Adaptability with strong teamwork abilities and willing to go the extra mile
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