Job Description
Note: The job is a remote job and is open to candidates in USA. DICK’S Sporting Goods believes in the positive impact of sports on lives and is seeking an Analyst - Audience Strategy to support their audience team. This role involves day-to-day audience programming, campaign management, and collaboration with senior analysts to optimize audience segmentation and reporting. Responsibilities • Responsible for day-to-day audience programming by setting up campaign activities in a timely and accurate manner with single channel expertise. • Utilize analytical tools ( MS Excel, Databricks, Adobe RTCDP, Adobe AJO) to perform basic data manipulation and analysis to create targeted customer lists for direct mail and/or email campaigns which increase customer relevance and drive ROI. • Leverages audience database to support campaign objectives with growing knowledge of data models and business logic rules. • Partners with audience team to optimize segments within each campaign. Makes intra-team recommendations for improving targeting, measurement, and process. • Monitors audience segment quality. Connect with audience team to align on corrective action and/or next steps if issues are identified. • Partners with Senior Audience Analysts with input for key strategy development and analyses. • Conduct other ad hoc analysis and tests as required for Audience Strategy or broader marketing department. Skills • 3-5 years data analysis • Experience with any of the following helpful: SQL, Databricks, Adobe tools (RTCDP, AJO) Education Requirements • Bachelor's Degree in Business, statistics, engineering, economics, or math major Benefits • Incentive • Equity • Benefits Company Overview • Dick's Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment It was founded in 1948, and is headquartered in Coraopolis, Pennsylvania, USA, with a workforce of 10001+ employees. Its website is Apply tot his job