Job Description
Note: The job is a remote job and is open to candidates in USA. Trilogy is an edtech innovator focused on revolutionizing education for homeschool families. They are seeking a Head of Growth Marketing to develop and execute a growth strategy, establish a reputable brand, and create a self-sustaining growth pipeline through multi-channel marketing campaigns. Responsibilities • Designing and executing multi-channel campaigns (email, social, paid, affiliate/community) with clear KPIs and lead acquisition targets. • Developing and curating impactful content (blogs, emails, guides, social media) to guide parents from awareness to enrollment. • Establishing and expanding affiliate and parent-ambassador programs to consistently generate qualified leads. • Managing the quarterly marketing calendar, objectives, and KPI framework, while reporting on outcomes and enhancements. • Evaluating channel effectiveness, experimenting with messaging/offers, and optimizing ROI each cycle. Skills • 4+ years of experience in managing end-to-end multi-channel campaigns with proven outcomes. • Skilled in persuasive writing aimed at niche consumer groups, preferably homeschooling or parent-centered audiences. • Experience in shaping brand identity from the ground up, not just executing within an existing one. • Proficiency with CRM, CMS, analytics, and AI content tools; adept at defining and achieving KPIs. • Proven ability to work closely with executives and make informed decisions with limited information. Education Requirements • Bachelor’s degree in marketing/communications or equivalent experience. Company Overview • Trilogy acquires software companies and fundamentally transforms them with an AI-first strategy. It was founded in 2008, and is headquartered in Beijing, Beijing, CHN, with a workforce of 201-500 employees. Its website is Apply tot his job