Job Description
Note: The job is a remote job and is open to candidates in USA. OnBoard is a leading board management software provider that helps organizations enhance their board functions. They are seeking a Digital Marketing Manager for Paid Channels to lead the strategy and execution of paid digital marketing programs, focusing on growth and brand visibility through data-driven performance marketing. Responsibilities • Strategize, execute, and manage paid search campaigns across Google, Bing, and other platforms. • Oversee paid social media advertising to ensure campaigns are targeted, engaging, and conversion-focused. • Manage display and programmatic campaigns, continuously optimizing for reach and efficiency. • Develop and execute Account-Based Marketing (ABM) strategies to improve account penetration and alignment with Sales. • Lead PPC optimization efforts, incorporating A/B and multivariate testing for continuous improvement. • Own review-site strategy and partnerships to elevate brand reputation and engagement. • Leverage AI and automation tools (e.g., Google Performance Max, Meta Advantage+, 6sense AI, Clay) to improve audience targeting, creative testing, and budget allocation. • Collaborate with RevOps and Data Science teams to connect paid media results to revenue outcomes and attribution insights. • Build prompt libraries and automation workflows to streamline campaign creation, reporting, and analysis. • Monitor and test emerging AI-driven ad formats and beta programs from Google, LinkedIn, and Meta. • Administer and optimize the digital advertising budget to ensure maximum ROI. • Provide detailed reporting and actionable insights on channel performance and campaign optimization. • Ensure compliance with privacy, data governance, and responsible AI marketing practices. • Manage agency and vendor relationships for all paid channels. • Mentor digital marketing professionals and foster a culture of experimentation and learning. Skills • Bachelor’s degree in Marketing, Advertising, or related field. • 5–8 years of experience in SEM and paid digital channel management. • Proven success managing Google Search, Bing, Display, Social, and Programmatic campaigns. • Experience with AI-based optimization and predictive targeting in paid media. • Demonstratable experience in using generative AI tools (e.g., ChatGPT, Jasper, Copy.ai) for ad copy, creative testing, and reporting automation. • Familiarity with prompt engineering for marketing automation use cases. • Deep understanding of PPC management, ABM targeting, and full-funnel paid media. • Proficiency in analytics, reporting, and budget execution. • Experience using AI-powered ad platforms and predictive analytics tools to improve campaign performance. • Familiarity with marketing automation systems (Marketo, HubSpot, or similar) and AI-driven audience platforms (6sense, Demandbase). • Knowledge of AEO/GEO optimization and global paid strategy. • Google Ads and Google Analytics certification preferred. • Previous experience managing an agency partner. Benefits • Company provided equipment (laptop, software, etc.) • Employment with a growing, casual, fun, philanthropic minded company • Employer paid extended health benefits, including health spending account (CAN based employees) • Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings. • An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan. • Medical Flexible Spending Accounts available. • Dependent Care Flexible Spending Accounts available. • Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher). • Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you. • 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. • Paid Time Off (PTO)/Holiday Company Overview • OnBoard is a secure board management platform that helps organizations prepare, conduct, and analyze board meetings. It was founded in 2003, and is headquartered in Indianapolis, Indiana, USA, with a workforce of 201-500 employees. Its website is Company H1B Sponsorship • OnBoard has a track record of offering H1B sponsorships, with 1 in 2024, 1 in 2023, 1 in 2022, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job