Job Description
- Job Description Objective We are seeking a detail-oriented Competitor Analyst to join LabVantage Solutions. As a Competitor Analyst, you will play a key role in gathering, analyzing, and interpreting information about competing companies. This position primary objective is to provide insights and actionable information to help LabVantage make informed decisions and gain a competitive advantage. • Primary Job Objectives • Conduct in-depth research on competitors, collecting information on their products, services, pricing, market share, financial performance, strategies, strengths, and weaknesses. • Analyze market trends, customer behavior, and emerging opportunities to understand the competitive landscape within the industry. • Create detailed profiles of competitors, identifying their unique selling propositions, target markets, and marketing strategies. • Perform SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses to assess the strengths and weaknesses of competitors and identify potential opportunities and threats. • Compare the performance and key metrics of the company with those of its competitors to identify areas where improvements are needed. • Determine the market share of each competitor to assess their relative market presence and identify potential market share growth opportunities. • Evaluate the features, quality, and pricing of competitors' products and services compared to the company's offerings. • Stay informed about emerging technologies, regulations, and industry trends that could impact the competitive landscape. • Present findings and insights to relevant stakeholders. • Job Qualifications Necessary • Must have at least a Bachelor's degree in a relevant field such as marketing, business, economics, statistics, or a related field. • 2-3 years of experience in performing competitor analysis or product management. • Previous experience working with, or knowledge of LIMS software and laboratory workflows is highly recommended. • A good understanding of the LIMS markets and industries it serves. • Strong research methodologies. • Familiarity with tools and software used for competitive intelligence, data collection, and analysis is a plus. • Strong working knowledge of Microsoft Excel and Microsoft Office suite. • Ability to write and clearly communicate research findings and developed strategic recommendations. • Strong analytical skills to interpret and draw meaningful conclusions from data and information. • Adherence to ethical standards when collecting and using competitive intelligence. • Team player – focused on collaborative working. • Interest in working with/across a global team. Apply tot his job