Job Description
Note: The job is a remote job and is open to candidates in USA. Cofense is a cybersecurity platform focused on stopping phishing. The Field Marketing Manager will execute high-impact field programs and collaborate with various teams to drive measurable impact and enhance customer engagement. Responsibilities • Own regional event strategy & execution: • Plan and run executive roundtables, industry conferences, customer meetups, and sponsored events aligned to sales priorities. • Manage end-to-end logistics: venue sourcing, contracts, vendors, budgets, SWAG, shipping, signage, pre-event promotion, and on-site execution. • Ensure every program reflects brand standards and delivers a best-in-class attendee experience. • Partner deeply with Sales & BDRs: • Prioritize regions, verticals, and target accounts with Sales leadership. • Build pre- and post-event plays (emails, sequences, ads, content) with Demand Gen and BDR teams to maximize attendance, lead capture, and follow-up. • Drive measurable impact: • Own program KPIs: registrations, attendance, MQL/SQL quality, meeting creation, sourced/influenced pipeline, and ROI. • Track and reconcile program budgets; manage third-party vendors and contracts. • Analyze performance and surface clear, actionable insights to optimize the next event. • Extend beyond in-person events: • Support field webinars and local initiatives to engage prospects and customers. • Collaborate with Product Marketing to tailor regional content, talk tracks, and offers. • Serve as an on-site brand ambassador and relationship builder with customers, prospects, and partners. Skills • 4+ years field marketing experience in B2B tech (SaaS or enterprise software preferred). • Proficiency with Salesforce and Marketo (or HubSpot) for campaign builds, tracking, and reporting. • Familiarity with event platforms and digital promotion channels (email, paid social, retargeting). • Proven track record running multi-city programs and third-party conference investments that convert to pipeline. • Experience in cybersecurity or other regulated/complex B2B categories is highly preferred. • Strong project management and on-site execution skills; comfortable juggling multiple timelines. • Demonstrated success collaborating with Sales to build regionally aligned programs. • Excellent written/verbal communication, problem-solving, and stakeholder management. • Proactive, results-oriented, and comfortable owning outcomes end-to-end. • Creative thinker who brings new program ideas and iterates based on data. • Flexible and steady under pressure; thrives in fast-changing environments. • Bachelor’s degree preferred (BA/BS) or equivalent practical experience. • Competent using analytics to make data-informed decisions and optimize programs. • Background developing ABM-aligned field programs with partner co-marketing is highly preferred. Benefits • Fully Remote • Flexible Fridays • Matching 401k Company Overview • Cofense provides phishing threat management and remediation solutions to the world's leading brands and organizations. It was founded in 2011, and is headquartered in Leesburg, Virginia, USA, with a workforce of 201-500 employees. Its website is Apply tot his job