Job Description
We are looking for a strategic marketing consultant (freelance) to analyze and optimize our existing online marketing setup. We do not want to rebuild everything from scratch – we want a clear picture of where we stand and a realistic, step-by-step plan to get better. Scope of work You will: Run a current state (IST) analysis of our main channels: Instagram, Facebook, TikTok Website & Blog Google Ads Identify where our leads really come from and which channels contribute most to qualified leads and sales. Create a pragmatic, strategic roadmap: Where are we now? Where do we want to go (realistic targets)? Which concrete actions can we take step by step without blowing everything up? Work strictly data-driven: Use tracking, reporting and (where useful) A/B tests Make sure every important change is measurable and can be evaluated afterwards Tools & skills You should be comfortable with: Online marketing strategy and performance-oriented thinking SEO (on-page and basic off-page) Google Ads, Google Analytics, Google Search Console Understanding how to extract the relevant insights from these tools (not just screenshots) Using AI tools (e.g. ChatGPT) for research, ideation or drafts is explicitly welcome – as long as you mention openly where and how you use them. Transparency is important to us. Language & market German language is mandatory (C1/C2 or native level). You must genuinely understand the German market and typical German expectations, tone and mindset. All ongoing communication will be 100% in German (calls, messages, feedback). What we don’t want No generic “copy-paste” applications full of buzzwords. No “I can do everything for everyone” offers. No unrealistic pricing – we are looking for fair, reasonable rates for a focused, strategic project. How to apply Start your message with the word “Strategy”. In your first message, please include 2–3 very concrete first ideas or hypotheses based on the description (e.g. what you would check first, where you suspect quick wins, what you would want to measure). No standard phrases – show us how you think. Add: A short intro (2–3 sentences) about your experience with German clients / German market 1–3 short examples where you improved results through a structured analysis and step-by-step optimization Your preferred pricing model (hourly / fixed price) and your typical rate range We are looking forward to working with someone who is analytical, transparent, pragmatic – and who enjoys improving an existing setup instead of reinventing everything. Apply tot his job