Job Description
- *Overview:** LPL Financial is seeking an experienced Senior Marketing Consultant who is confident in being client-facing and is flexible in an ever-changing environment. As a member of the Business Strategy and Innovation (BSI) team, you will be responsible for creating and executing marketing strategies for high-profile financial advisor brands. This role requires a strong understanding of digital and traditional marketing best practices, as well as excellent written and verbal communication skills. **Responsibilities:** • Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor's overarching goals. * Create traditional advertisements such as print, billboard and radio, negotiating rates with publication companies. * Implement prospect engagement, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors. * Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic. * Learn and produce each advisor's marketing plan based on advisor preferences, working with LPL's current tools to integrate the overarching plan. * Schedule and host regular weekly or bi-weekly discussions with the advisors. * Work with internal and external parties to maintain the advisor's brand (logo, design treatment, etc. ), website, and blog. * Collaborate with fellow marketing consultants to provide feedback and program enhancements from the advisors and deliver the best results for your advisor brands. * Some travel may be possible, but less than 10% • *Qualifications:** • 5+ years' experience in traditional and digital marketing • Solid understanding of e-commerce, social media advertising, PPC, SEO & SEM • Solid knowledge of CRM, inbound marketing tools, and web management • Understanding of offset and digital print • Excellent written and verbal communication skills • Excellent project management and organizational skills • Bachelor's degree in marketing, communication, or related field • Experience in event planning and webinars is a plus • Working knowledge of web design principles, best practices, and content management platforms • Ability to develop and execute sales and marketing strategies • Good understanding of digital marketing tools like Google Analytics, Google AdWords, & AdvisorStream • Financial services experience is a plus • *Benefits:** • Competitive salary range: $82,100-$136,900/year • Comprehensive Total Rewards package designed to support your success at work, at home, and at play • 401K matching • Health benefits • Employee stock options • Paid time off • Volunteer time off • And more Apply tot his job