Job Description
A company is looking for a Director of Email Marketing Acquisition & Lifecycle. Key Responsibilities • Own the strategic vision and roadmap for acquisition email, focusing on segmentation, testing, and personalization to increase conversion • Evaluate program performance and partner with BI to translate insights into actionable strategies and optimizations • Collaborate with cross-functional teams to ensure alignment and effective execution of email strategies Required Qualifications • 6-8+ years in B2C email or lifecycle marketing with a focus on acquisition and conversion strategy • Deep expertise in segmentation, personalization, journey design, and testing methodology • Strong analytical mindset with experience in digital analytics and visualization tools (GA4, PowerBI, Tableau, etc.) • Experience partnering with technical teams and providing strategic direction without hands-on involvement • Exceptional project leadership skills with the ability to manage multiple initiatives effectively Apply tot his job