Job Description
Note: The job is a remote job and is open to candidates in USA. Drata is a trust management platform focused on modernizing governance, risk, and compliance through AI-driven automation. They are seeking a strategic Senior Product Marketing Manager to lead the go-to-market success of their Security Assurance product line, driving strategies for positioning, messaging, and product adoption. Responsibilities • Drive the go-to-market strategy for Security Assurance, including product launches, feature rollouts, and cross-sell motions to existing Drata customers. • Develop and refine positioning and messaging grounded in customer insight, competitive intelligence, and product differentiation. • Partner with Product, Sales, and Customer Success to influence roadmap decisions and ensure alignment across teams. • Translate technical capabilities into compelling value propositions and enablement content that supports sales and customer education. • Lead the creation of collateral and tools for new feature releases, competitive campaigns, and integrated marketing initiatives. • Build out core personas and segmentation strategies specific to security leaders, procurement teams, and GRC stakeholders. • Measure and improve product adoption, campaign performance, and feature usage across key customer cohorts. • Use AI-powered tools to enhance research, copy development, and execution efficiency without compromising quality. Skills • 8+ years of product marketing experience • At least 4 years focused on SaaS, cybersecurity, or GRC products • Proven success in leading GTM strategies from planning through execution with measurable business impact • Deep understanding of Security Assurance challenges and buyer behavior in mid-market and enterprise segments • Strong communication and storytelling skills, capable of simplifying complex concepts for diverse audiences • Experience partnering cross-functionally with product, sales, and enablement teams in fast-paced environments • Comfort working with AI tools (e.g. ChatGPT, Jasper, Notion AI) to drive research, copywriting, and campaign building • Organized, highly autonomous, and excited by the opportunity to shape a rapidly growing product category • Strong command of security, risk, and governance buyer needs • Experience with AI-powered tools to enhance research, copy development, and execution efficiency Benefits • Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge • HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan) • 100% paid short and long term disability plus life + AD&D benefits • Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities • Flexible Time Off: Flexible vacation policy for strong, fully charged batteries • 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child (available after six months of employment) • Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office • 401K: Reach your financial goals while reducing your taxes Company Overview • Drata is a Trust Management Platform that automates compliance workflows, streamlines risk management, and continuous security assurance It was founded in 2020, and is headquartered in San Diego, California, USA, with a workforce of 501-1000 employees. Its website is Apply tot his job