Job Description
Note: The job is a remote job and is open to candidates in USA. Certus is a company that provides innovative training and education solutions to over 2 million customers annually. They are seeking a Sr. Manager, B2B Outbound Marketing to develop and execute high-performing campaigns while mentoring a team of Outbound Marketing Specialists. Responsibilities • Develop annual/quarterly outbound marketing roadmaps, including channel strategy and resourcing needs • Utilize industry target data to support outbound content development and segmentation • Conduct weekly reviews and optimization for outbound automations • Drive structural changes in email platforms to allow for reporting efficiency • Partner with analytics and data insight teams to strengthen attribution models and measure outbound contribution to revenue and customer lifecycle outcomes • Monitor and optimize email deliverability, partnering with technical teams to maintain sender-domain health and improve inbox placement • Establish a structured A/B and multivariate testing framework with roadmaps for testing subject lines, offers, segmentation, creative formats, and send-time optimization • Ensure outbound team is working toward company priorities and executing in a manner that generates success for Certus • Collaborate with Industry Marketers and Sales teams to ensure outbound messaging aligns with overall business objectives and go-to-market strategy • Stay abreast of and recommend outbound marketing best practices with coding, design, and testing of email campaigns Skills • 8+ years of experience with at least 2 years of experience leading an Enterprise or B2B lead generating team • Highly organized, extremely detail-oriented, able to work independently and manage time efficiently • Demonstrable motivation and experience coaching and growing members of the junior team • Experience with Act On and/or Emarsys, Email Studio, Pardot or other robust email marketing platforms • Thorough understanding of strategic customer segmentation and targeting theories and processes • Ability to work collaboratively in a fast-paced and deadline-oriented environment • Ability to quickly learn new technologies, applications, and processes • Professional oral and written communication skills • Experience with InDesign, Canva or other print media design software • Ability to write engaging, action-driving, and grammatically correct copy • Knowledge of how to comply with CAN-SPAM laws • Proficiency in the Microsoft Office Suite of products; including the ability to develop formula-driven Microsoft Excel spreadsheets and leverage pivot tables Company Overview • Certus is an online platform that provides training and compliance solutions for learners, professionals, and government entities. It was founded in 2003, and is headquartered in Orlando, Florida, USA, with a workforce of 201-500 employees. Its website is Apply tot his job