Job Description
We are a 63-bed assisted living and memory care facility currently under construction with plans to open late January or early February. The current marketing trial involves three campaigns where I need assistance: 1.NOW (Test project): A holiday message via Constant Connect to a general audience of households with over $75K/yr. income and with a head of household between 40-69 years old. The purpose is to alert these adult children of a new option in assisted living for their parents opening soon. Copy has been generated but need assistance in setting up the Constant Connect account and execution. 2. JAN/FEBRUARY: An email Countdown Campaign of 4-5 weeks to be launched for our pre-opening, supported by a Google Ad campaign of 4 ads to be rotated weekly. Copy has been generated. 3. MARCH: An email campaign based on a subset of targets inviting them to “Take your Parent to Lunch” when they book a tour. The targets are households with seniors and those that have clicked onto our website based on the previous campaigns. Key Responsibilities • Plan, set up, and optimize Facebook and Google Ads campaigns, including audience targeting, budget management, A/B testing, and performance analysis. • Create and manage email marketing campaigns using Constant Contact, including list segmentation, content creation, automation setups, and analytics tracking. • Design visually appealing graphics, banners, and ad creatives using Canva to support ads and emails. • Monitor campaign performance, provide regular reports, and suggest improvements to maximize ROI. • Collaborate with me on strategy, content ideas, and adjustments based on real-time data. Apply tot his job