Job Description
Note: The job is a remote job and is open to candidates in USA. iHerb is a multi-billion dollar global powerhouse in health and wellness, upgrading its retention marketing team. The Marketing Analyst, CRM & Retention will provide insights and analytical support to enhance customer relationship marketing programs and improve customer experience. Responsibilities • Analyze performance of CRM campaigns and lifecycle programs to identify drivers of engagement, conversion, and retention • Conduct deep dives into customer segments, behavior patterns, and opt-in journeys to uncover opportunities for optimization • Translate findings into actionable recommendations and present findings clearly and persuasively through dashboards, visualizations, and presentations • Own the customer cohort model, and forecasting retention rates and repeat customer spending as part of the overall annual company budget process • Work with product, data, and marketing operations to ensure accurate data pipelines and tagging for campaign tracking Skills • Advanced SQL knowledge • Familiarity with ecommerce datasets including Google Analytics • Strong communication skills: listening, verbal, and written • Strong analytical skills and comfort with data, metrics, and dashboards (Excel, Looker, Tableau, or similar) • Highly proficient with excel and google sheets • Bachelor's degree in Analytics, Marketing, Statistics, Economics, or related quantitative field • 3+ years of experience in marketing analytics, CRM, or retention in an e-commerce or DTC environment • Proficiency in data analysis and visualization tools (e.g., SQL, Tableau, Power BI, or Looker) • Strong Excel/Google Sheets skills and comfort working with large datasets • Understanding of digital marketing and CRM metrics (opt-in rates, CTR, CVR, churn, LTV, CAC, etc.) • Highly organized, detail-oriented, and proactive in identifying trends or anomalies • Knowledge of Python or R for advanced analytics a plus Benefits • Programs designed to help our employees and their families stay healthy, live well, and plan for their financial future • Options and upgrades with flexibility, protection, and security in mind • Comprehensive benefits list Company Overview • iHerb is on a mission to make health and wellness accessible to all. It was founded in 1996, and is headquartered in Irvine, California, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job