Job Description
Note: The job is a remote job and is open to candidates in USA. BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. The Senior Media Buyer will lead and manage a portfolio of e-commerce-focused clients, crafting and executing growth strategies while collaborating with internal teams to ensure alignment with client objectives. Responsibilities • Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends • Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI) • Stay abreast of emerging media channels and technologies to identify new opportunities for client growth • Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates • Work with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences • Utilize analytics tools to track funnel performance and make data-driven decisions for continuous improvement • Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging • Interpret test results to inform future campaign strategies and client recommendations • Ensure that offer testing aligns with overall marketing objectives and client expectations • Together with Creative Strategists lead the development of compelling creative concepts that resonate with target audiences and drive conversions • Incorporate feedback and performance data to refine creative approaches and maximize impact • Serve as the primary point of contact for clients, building and maintaining strong relationships based on trust and performance • Conduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives • Address client challenges with resilience and adaptability, ensuring high levels of satisfaction and retention Skills • 6–10 years of experience in growth strategy, digital marketing, or a similar role with a strong focus on paid digital advertising and e-commerce • Demonstrated expertise in media strategy, funnel optimization, offer testing, and creative strategy • Proven ability to manage senior-level relationships and address challenges with a strategic and solution-oriented mindset • Experience in platforms like Meta, Google, and TikTok, with a track record of driving measurable business growth • Excellent relationship-building skills with an entrepreneurial mindset to spot and capitalize on growth opportunities • Strong presentation skills, including crafting and delivering impactful decks that resonate with stakeholders Company Overview • BM Digital is a marketing agency that helps new and old businesses gain visibility, leads, and sales. It was founded in undefined, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is Apply tot his job