Job Description
Note: The job is a remote job and is open to candidates in USA. Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. The Senior Marketing Technology Manager will be responsible for optimizing marketing performance through strategic management of marketing data systems and ensuring data integrity across platforms. Responsibilities • Own & Optimize Conversion Tracking To Maximize and Maintain Uptime • Maintain and enhance end-to-end analytics for all Key Business Outcomes (Purchase, Refinance, HELOC, etc.) used by executives and marketing team • Audit, diagnose, and resolve tracking discrepancies, data loss, or integration issues across the entire data infrastructure pipeline • Ensure attribution signals are consistent and synchronized across all platforms (Meta, Google, CRM, GA4, and reporting) helping to eliminate data duplication • Actively manage Google Tag Manager and all marketing pixels, events, and data-share on the system's back-end using both server-side and client-side methods • Work with our marketing agency to improve or enable their efforts through understanding their needs and recommendations • Govern and Evolve Marketing Data Infrastructure • Own the event tracking logic to maintain and improve upon our standardized taxonomy that supports unified reporting and downstream activation • Conduct monthly audits to identify dropped events, broken integrations, missing event parameters, and redundancies • Oversee Meta, Google, LinkedIn pixels/tags for accuracy and integrity, and maintain GTM/GA4 governance and naming conventions • Ensure we stay compliant with all privacy, financial, and otherwise relevant industry related ad tracking requirements • Plan, Implement, and Standardize Marketing Technology Integrations • Manage basic coding and review around key marketing integrations • Create marketing-friendly visualizations conveying integration functionality • Self-analyze work and take opportunities to improve without guidance • Sit with engineering team to help manage prioritization on marketing’s behalf • Learn RudderStack, Iterable, our custom built CRM, and work to increase functionality • Monitor and optimize data pipelines: Website → RudderStack → Iterable → CRM → GA4 • Troubleshooting & Engineering Support • Investigate and resolve live tracking or integration issues, maintaining root-cause and resolution logs • Serve as a first-line technical resource, capable of handling basic Computer Science (CS) troubleshooting and implementing internal changes when necessary • Work collaboratively with the Engineering team, supporting active campaign measurement reliability • Ensure that uptime is not compromised being quick to fix issues when conversion tracking stops working or data issues arise Skills • 6+ years of professional experience in Digital Marketing, Technology, or Engineering (Fintech/Mortgage background is a plus) • Data and Infrastructure Expertise: Proven experience in diagnosing and optimizing complex conversion tracking and data flow between multiple MarTech systems (e.g., GA4, CRM, Ad Platforms) • Strong capacity for back-end implementation and troubleshooting of tracking pixels, tags, and data events • Familiarity with basic Computer Science (CS) concepts or development and knowledge of code (e.g., JavaScript related to tagging) • Proven experience in diagnosing and optimizing complex data flow between multiple MarTech systems • Experience with Google Tag Manager, Pixels, Ads Tracking, Javascript / typescript, React • Experience with Iterable, Looker, BigQuery, or SQL • Knowledge of GDPR/CCPA and data governance • Exposure to attribution modeling Benefits • $0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution (*Additional Medical, dental, vision plan options also all with nationwide coverage) • Flexible PTO • Immediate virtual mental health support by licensed therapists for our employees and their eligible dependents age 6 and up! First few visits at no cost to you! • Personalized care for every fertility and family care journey for our employees and their partner! • Dependent care benefits (i.e. childcare and/or elder care costs) and commuter benefits both include a company match! • Discount programs and perks including pet Insurance! Company Overview • Founded in 2016, Better is a digital-first homeownership company whose services include mortgage, real estate, title, and homeowners insurance. It was founded in 2016, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job