Job Description
About the position
We are seeking a highly motivated experienced Public Health Digital Communications Specialist with specialized expertise in suicide prevention, problem gaming, and gambling awareness to support a specific brand campaign. This role uniquely combines public health education credentials (MPH + CHES) with advanced content creation and social media management skills. Serve as both subject matter expert and creative communications professional creating evidence-based content for behavioral health initiatives.
- Responsibilities
- Serve as subject matter expert on suicide prevention, problem gaming, and gambling awareness, ensuring all content is evidence-based and aligns with best practices
- Create and publish minimum 3 social media posts per week across Facebook and Instagram platforms, along with a monthly newsletter distributed to stakeholders
- Produce high-quality multimedia content including videos, PSAs, infographics, and print materials for digital and physical distribution
- Develop and maintain an annual content calendar with monthly themed focus areas, submitting all content at least one month in advance for organizational review and approval
- Build and maintain brand consistency through development of style guidelines and management of a comprehensive digital asset library
- Plan, coordinate, and execute suicide prevention and mental health awareness campaigns using the Strategic Prevention Framework, including promotion of webinars, conferences, and community educational events
- Manage day-to-day social media operations including content scheduling, community engagement, audience growth strategies, and collaboration with Regional Administrator and Media Consultants
- Track, analyze, and optimize campaign performance using data analytics tools to monitor KPIs such as reach, engagement, conversions, and website analytics
- Provide crisis communication and risk management guidance to organizational leadership and collaborate with community partners on joint awareness initiatives
- Attend regular leadership check-ins and prepare comprehensive reports including monthly performance summaries (social metrics, newsletter engagement, analytics) and end-of-year report, plus DBHDS Office-Prevention reports as required
- Requirements
- Minimum education: Master's in Public Health (MPH); Certified Health Education Specialist (CHES)
- Minimum experience: five (5) consecutive years creating digital/print content for public health, non-profit, or human services organizations
- Must be able to demonstrate that content develop has large reach to desired audience
- Benefits
- Medical, Vision, and Dental Plans
- Paid Holiday and Personal Time Off
- 401K plan
- Short-term disability, Long-term, and Life Insurance
- Education and Training Assistance Program
- Incentive Plans and Referral Bonuses
- Employee Assistance Programs
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