Job Description
Note: The job is a remote job and is open to candidates in USA. Blue Wheel is a digital ad agency seeking a strategic and technically skilled Senior Marketing Analyst to join their marketing analytics team. The role focuses on data-driven marketing, analyzing campaign performance, and leveraging Amazon Marketing Cloud to provide insights that drive performance across various digital channels. Responsibilities • Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities • Conduct deep-dive analyses using AMC to support marketing strategy and performance optimization • Collaborate with account managers and strategists to define KPIs and solve client-specific marketing challenges • Lead complex analyses and develop predictive models to forecast marketing outcomes • Deliver strategic insights that influence campaign direction and client strategy • Leverage AMC's SQL-based environment to extract, transform, and analyze audience and campaign data • Build custom queries to understand customer journeys, media exposure, and conversion paths • Create audiences based on client needs and data trends • Develop AMC dashboards and reporting templates to visualize performance and attribution • Stay current with AMC feature updates and best practices to maximize platform value • Partner with media teams to translate AMC insights into actionable recommendations • Serve as the day-to-day analytics lead for assigned clients, managing cross-departmental communication • Translate complex data findings into clear, actionable insights for both technical and non-technical stakeholders • Create dashboards and reports that effectively communicate campaign performance and customer behavior • Provide constructive feedback to junior analysts and communicate roadblocks or deadline risks to leadership • Ensure timely delivery of recurring reports and ad hoc analyses • Maintain accuracy and consistency in data handling and reporting • Follow established processes and escalate issues when necessary • Take ownership of analytics tasks from start to finish, ensuring compliance with data privacy and governance policies • Mentor junior analysts and support project coordination • Participate in team reviews and retrospectives to refine data approaches and improve reporting accuracy Skills • Strong understanding of marketing metrics and their business impact • Experience with AMC and other clean rooms • Proficiency in: SQL, Python/R • Advanced Excel • Data Visualization Tools (e.g., Tableau, Looker, Qlik) • Ad Servers, Marketing Automation Tools • Web Analytics, Paid Media, Social, Retail Data • Familiarity with campaign tagging, UTM tracking, and attribution modeling • Experience supporting A/B testing, customer segmentation, and predictive modeling • Years of experience: 5+ • Growth mindset and eagerness to learn from peers and mentors • Ability to provide and receive feedback constructively • Strong organizational skills and attention to detail • Bachelors Degree in Marketing Analytics, Data Science, Statistics, Economics, or Computer Science Company Overview • Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. It was founded in 2011, and is headquartered in Birmingham, Michigan, USA, with a workforce of 51-200 employees. Its website is Apply tot his job