Job Description
Note: The job is a remote job and is open to candidates in USA. Cyble is seeking a Field Marketing Manager focused on the APAC and META regions. This role involves driving demand generation, executing marketing programs, and collaborating with sales and partners to enhance market presence. Responsibilities • Plan and execute field marketing programs tailored for APAC (India, ASEAN, ANZ) and META (Middle East, Turkey, Africa) • Run localized ABM campaigns, vertical-specific programs, and persona-based initiatives to support regional pipeline goals • Drive integrated digital + field campaigns including webinars, roadshows, virtual events, and localized outreach • Lead Cyble’s presence at regional cybersecurity events such as GISEC Dubai, GovWare Singapore, CyberSec Asia, regional FS-ISAC events, and local partner conferences • Manage end-to-end event strategy: conceptualization, logistics, booth execution, pre-event campaigns, onsite operations, and post-event follow-up • Track and report event ROI with clear insights to optimize future investments • Co-create marketing programs with MSSPs, distributors, resellers, and technology partners across APAC and META • Execute joint activities including webinars, workshops, regional roundtables, CISO meets, and co-branded digital campaigns • Strengthen partner enablement with region-specific content, playbooks, and sales tools • Partner with regional sales teams to support opportunities, accelerate deal cycles, and penetrate target accounts • Develop targeted marketing motions for strategic accounts and industry verticals such as BFSI, Government, Telco, Energy, and Large Enterprises • Maintain regional dashboards for MQLs, SQLs, Opportunities, and Event ROI • Adapt Cyble’s messaging to the cultural and market nuances across APAC and META • Support region-specific customer success stories, landing pages, case studies, and event kits • Ensure alignment with global positioning while tailoring for regional relevance • Track performance of all regional programs and optimize based on data-driven insights • Deliver weekly reporting on campaign effectiveness, pipeline influence, and event outcomes • Maintain consistency and operational excellence in all regional field marketing initiatives Skills • 6–10 years of field marketing or demand generation experience in cybersecurity, SaaS, or enterprise technology • Strong understanding of APAC & META markets, cultural nuances, and buying behavior • Hands-on experience with major regional tech/cybersecurity events and partner ecosystems • Deep familiarity with cybersecurity buyers such as CISOs, SOC teams, IT leadership, and Risk & Compliance stakeholders • Proficiency with marketing platforms: HubSpot, LinkedIn Campaign Manager, ZoomInfo, 6sense, or equivalents • Strong communication, stakeholder management, and cross-functional collaboration skills • Ability to operate independently across diverse time zones and fast-paced environments • High proficiency in English • Education: Bachelor's/Master's degree in Marketing, Business, Communications, Cybersecurity, or related fields • Multilingual abilities across APAC/META languages are a strong plus Company Overview • Cyble is a leading AI-powered threat intelligence company offering comprehensive coverage of adversaries, exposure, weaknesses, and targets. It was founded in 2019, and is headquartered in Cupertino, California, USA, with a workforce of 201-500 employees. Its website is Apply tot his job