Job Description
Job Title: Paid Media Campaign Manager (Contractor, Part-Time) Job Overview: We are seeking an experienced Paid Media Campaign Manager to oversee, launch, and optimize multi-channel digital advertising campaigns across platforms, including Google Ads, Meta Ads, TikTok Ads, and programmatic networks. This part-time contractor role requires roughly 10 hours per week available during EST hours and focuses solely on campaign management, tracking setup, and performance reporting. No creative development is involved. Responsibilities: β’ Campaign Strategy & Launch: β’ Develop and implement paid media strategies across Google Ads, Meta Ads, TikTok Ads, and programmatic platforms. β’ Set up campaigns to align with client goals and KPIs. β’ Ensure tracking, tagging, and all necessary components are correctly configured before launch. β’ Optimization & Management: β’ Monitor, analyze, and optimize campaign performance to achieve maximum ROI. β’ Adjust bids, targeting, and ad placements based on performance data. β’ Troubleshoot any issues related to campaign delivery or tracking. β’ Performance Reporting: β’ Prepare detailed weekly reports highlighting campaign outcomes, insights, and recommendations for improvement. β’ Communicate performance data effectively to clients or internal stakeholders. β’ Tracking & Analytics: β’ Implement and maintain tracking systems, such as Google Tag Manager and pixel installations, to ensure accurate data collection. β’ Collaborate with web teams to verify tracking accuracy. β’ Collaboration & Communication: β’ Maintain timely communication regarding campaign progress, challenges, and outcomes. Qualifications: β’ Proven experience managing Google Ads, Meta Ads, TikTok Ads, and programmatic advertising. β’ Expertise in setting up and launching digital advertising campaigns, including tracking and analytics. β’ Strong analytical skills with experience interpreting performance data and making data-driven optimization decisions. β’ Proficiency in advertising platformsβ dashboards, Google Analytics, and campaign reporting tools. β’ Excellent project management skills with the ability to manage multiple campaigns simultaneously. β’ Strong communication skills for reporting and collaborating with team members and stakeholders. Preferred: β’ Experience with advanced programmatic platforms and familiarity with third-party tracking solutions. β’ Certification in Google Ads, Meta Blueprint, or relevant advertising platforms. Contract Details: β’ Hours: 10 hours per week β’ Type: Contractor (part-time) Apply tot his job
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