Job Description
Note: The job is a remote job and is open to candidates in USA. Puzzle is redefining how companies navigate their financials with cutting-edge accounting software. They are seeking a Senior Marketing Manager, Demand Gen - Accounting Channel to own full-funnel growth and drive revenue for Accounting Firms through strategic demand generation initiatives. Responsibilities • Build and own the demand strategy for the Accounting Channel • Drive measurable growth across MQLs, SQLs, meetings booked, opportunities created, and pipeline generated • Define ICPs, personas, and buying committees inside accounting firms and CAS practices • Map and optimize the full buyer journey- finding friction, acceleration points • Develop and execute integrated programs across channels including but not limited to: email, lifecycle, virtual events, paid, content, field and industry events, and partnerships • Run seasonal motions tied to accounting behavior cycles • Build campaigns-in-a-box that can be reused across partners and sales motions • Collaborate with Sales and Growth to build cohesive GTM plays • Create sales enablement: follow-ups, cadences, talk tracks, one-pagers, comparison sheets, objection handling • Accelerate deals with ABM-style plays and targeted mid-funnel programs • Develop case studies, proof points, testimonials, and ROI stories tailored to accounting firms • Support industry events, conferences, webinars, and regional field meetups • Create programs that turn partners and firms into advocates • Build lifecycle nurtures for trials, referrals, demo-no-shows, and churn-winback • Own funnel dashboards from first touch through revenue • Analyze attribution and ROI- prioritize what works, kill what doesn’t. Share insights proactively with GTM and leadership Skills • 6–9+ years in B2B SaaS demand generation / revenue marketing / growth • Proven track record owning pipeline and partnering directly with Sales • Strategic thinker and executor who is also hands-on, scrappy, and fast-moving • Curious about the ICP - you want to truly understand accountants and how they buy • Experience in fintech, accounting, finance, back-office tools, or workflow software Benefits • Competitive compensation • Equity • Flexible PTO • Remote-first culture • Healthcare benefits • Learning budget • Coworking stipend • 401K Company Overview • Puzzle generates more accurate accounting in 20-50% less time than Quickbooks. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is Apply tot his job