Job Description
Job Title: Marketing/Communications - Field Marketing Location: Remote Duration: 7+ months Pay rate: $55/hr - $65/hr on W2 Field Marketing Specialist As a Field Marketing Specialist, you will support Account Marketing team. This role is responsible for planning, executing, and managing demand generation programs that support the Account Management organization, with a strong emphasis on webinars, virtual events, nurture programs, and cross-functional coordination. The ideal candidate is a highly organized, execution-oriented marketer with experience running complex, multi-stakeholder programs end-to-end. This role requires strong ownership, comfort working independently, and the ability to coordinate across sales, marketing operations, product marketing, and events teams. Key Responsibilities: • Plan, execute, and manage demand generation programs to drive sales pipeline and revenue for the Account Management organization. • Help translate quarterly marketing priorities into executable programs aligned to the marketing calendar. • Assist with quarterly demand generation calendar planning and execution. • Own end-to-end execution of virtual and in-person marketing programs, including webinars, events, and business guides. • Coordinate with internal stakeholders to secure campaign resources, align on content, and manage timelines. • Create and manage slide decks, email copy, landing page copy, and supporting campaign assets. • Own webinar logistics including Kaltura recording setup, speaker prep calls, tech checks, and live-day execution. • Track program performance, lead flow, and execution milestones to ensure timely sales follow-up and campaign effectiveness. • Participate in weekly and bi-weekly operational reviews, including email review calls and marketing operations check-ins. • Manage existing nurture programs and coordinate campaign additions and revisions with Marketing Operations. • Support large-scale initiatives such as SuiteWorld by owning assigned deliverables and tracking execution. What We're Looking For: • 6-8+ years of experience in Field Marketing, Demand Generation, or Integrated Marketing roles, preferably in B2B SaaS, IT, or enterprise technology environments. • Proven experience managing a high volume of complex, multi-faceted event and webinar programs. • Strong analytical and reporting skills with the ability to interpret data to drive decisions. • Strong understanding of sales pipeline concepts and revenue-driven marketing. • Excellent project management skills and attention to detail, with the ability to juggle multiple programs simultaneously. • Strong written and verbal communication skills; comfortable leading calls and coordinating with senior stakeholders. • Ability to operate independently with minimal supervision and maintain momentum in a fast-paced environment. • Proactive mindset with a strong sense of ownership and accountability. • Comfortable learning new tools, processes, and subject matter quickly. • Experience with marketing automation platforms (preferably Eloqua). • Understanding of landing page and microsite best practices. Apply tot his job