Entry Level Marketing Lead (College GTM Strategy)

🌍 Remote, USA 🎯 Full-time πŸ• Posted Recently

Job Description

Knowt is one of the fastest-growing AI tools in education β€” used by 6,000,000+ students to learn faster, study smarter, and ace their exams. We're now building a nationwide College Ambassador Program to dominate campuses and drive rapid student growth. We’re hiring a College Ambassador Program Lead β€” ideally someone who has PERSONAL experience being a campus ambassador and understands what actually motivates students, what works on the ground, and how to turn scrappy tactics into scalable systems. Responsibilities β€’ Build and scale the entire ambassador program from practically zero to nationwide. β€’ Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation. β€’ Travel (as needed) to major campuses to launch programs, run activations, test playbooks, and measure results. β€’ Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships. β€’ Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.). β€’ Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups. β€’ Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights. Manage weekly growth experiments across campuses and use data to iterate. Requirements β€’ 1–3 years experience in student marketing, ambassador programs, college growth, or community building. β€’ Deep understanding of college culture β€” ideally a recent grad or someone who has led campus programs before. β€’ Proven ability to build and scale operational systems with lots of moving parts. β€’ Strong communicator who’s high-energy, organized, and biased toward action. β€’ Experience working with student creators, influencers, or ambassador cohorts is a big plus. β€’ EdTech or consumer app growth experience preferred, but not required. Apply tot his job

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