Job Description
Note: The job is a remote job and is open to candidates in USA. Core Of The Heart is dedicated to bringing biblical clarity and guidance to those seeking God. They are looking for a YouTube Thumbnail Designer to create compelling thumbnails that drive viewer engagement and improve click-through rates through innovative design and A/B testing. Responsibilities • Own the entire thumbnail design process, from concept to final design, for all long-form YouTube content across both brands • Lead a rapid-fire A/B testing process, constantly iterating on designs and analyzing performance data to understand why one thumbnail beats another • Constantly research and analyze YouTube trends, competitor designs, and audience psychology to keep our thumbnails ahead of the curve and optimized for clicks • End-to-End Thumbnail Design: Own the design of 2-3 high-CTR thumbnail variations for every long-form video, ensuring they are compelling, on-brand, and delivered on time • A/B Testing & Analysis: Run all thumbnail & title A/B tests using YouTube's built-in feature. Analyze the data and deliver a weekly "CTR Report" to the Head of Content on what's working, what's not, and why • Creative Packaging Strategy: Go beyond just executing. Actively participate in content brainstorming, advising on how to "package" a video (title + thumbnail) for maximum impact before it's even filmed • Asset & Template Management: Meticulously organize all project files, source images, text styles, and templates in our systems (ClickUp, Frame.io, DropBox) • Competitor & Trend Research: Constantly monitor the YouTube landscape, screenshotting and analyzing top-performing thumbnails from other creators to bring new ideas to the team • Collaborative Revisions: Work directly with the team to receive and execute feedback efficiently and with a positive, solutions-oriented attitude Skills • 3+ years of professional experience as a YouTube Thumbnail Designer • Must provide a portfolio of YouTube thumbnails with verifiable proof (screenshots of CTR, A/B test results) of your impact on channel performance • Must have a deep knowledge of the YouTube platform and what makes viewers click • Expert-level proficiency in Adobe Photoshop • Real graphic design fundamentals (composition, color theory, typography, masking, lighting) are essential • Is NOT fully dependent on AI tools • Innate understanding of YouTube analytics, particularly CTR and how it relates to audience psychology • Must be proficient in the following: Adobe Photoshop (Expert), ClickUp (or similar PM tool), Google Drive & G-Suite Company Overview • Core of the Heart is a global Christian community led by Minister Johnny Chang — a man whose life story could only be written by God. It was founded in 2024, and is headquartered in Los Angeles, CA, US, with a workforce of 2-10 employees. Its website is Apply tot his job