Marketing Specialist, Events Planner

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Own and lead the development and execution of integrated marketing strategies to support event goals, including attendee acquisition, brand visibility, and stakeholder engagement.
Design and implement signage and branding strategies that align with event themes and client objectives.
Create and manage multi-channel marketing campaigns (email, social media, digital, print) to drive attendance and awareness.
Oversee the production and quality control of marketing collateral, including brochures, signage, digital content, and promotional materials.
Draft and review messaging to ensure consistency with client voice, branding, and outreach goals.
Oversee and manage the work of creative agencies, ensuring alignment with strategy, quality standards, and budget constraints.
In partnership with the Program Manager/Senior Event Manager, co-lead the planning and logistics for small- and large-scale events, including conferences, summits, and stakeholder engagements.
Independently lead the promotion and execution of events, ensuring alignment with strategic goals and audience engagement targets.
Develop and implement a sponsorship strategy to attract, secure, and manage sponsor relationships.
Design and manage a compelling awards ceremony strategy, including program flow, branding, and recognition elements.
Collaborate with the core team to create speaker packages, manage speaker logistics, and ensure a seamless speaker experience.
Provide on-site event support, including coordination of logistics, signage, registration, and vendor management.
Participate in venue walkthroughs and advise on event layout, branding, and attendee experience.
Anticipate and mitigate potential issues or delays to ensure smooth execution and high-quality outcomes.
Leverage event technology platforms (e.g., Cvent or similar) to manage registration, engagement, reporting, and analytics.
Collaborate with platform providers to support website design, user experience, and accessibility compliance.
Ensure all digital and print assets meet federal branding and accessibility standards (e.g., 508 compliance).
Comfortable using design technology platforms such as Canva, Figma, and similar tools to support the creation of visually compelling and brand-aligned marketing and event materials.
Serve as a client-facing lead for marketing and event communications, providing regular updates and strategic recommendations.
Manage timelines, budgets, and performance metrics for marketing and event initiatives.
Coordinate with cross-functional teams to ensure alignment across marketing, logistics, and client goals.

Bachelor’s degree in marketing, Communications, or a related field.
Minimum of 10 years of experience in marketing and event management, with a strong track record of meeting or exceeding attendance and engagement goals.
Proven ability to develop and execute integrated marketing and signage strategies for high-profile events.
Strong written and verbal communication skills, with the ability to tailor messaging to diverse audiences.
Strong attention to detail and quality control skills to ensure high-quality deliverables.

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