[Remote] Market Strategy Specialist (HLS)

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. Coastal is looking for a Market Strategy Specialist to support their growth in industry-focused markets. This role involves collaborating with Sales and Delivery teams to enhance revenue growth through effective go-to-market strategies and partnership development.

Partner with Market Leader to develop and execute integrated go-to-market strategies aligned with industry trends, customer needs, and business goals
Facilitate quarterly GTM planning and maintain a cross-functional operating rhythm across Sales, Marketing, BDR, Alliances, and Practices
Lead partnership development efforts including enablement, cross-company coordination and alignment, and industry-specific engagement strategies with Salesforce and Snowflake
Develop industry-specific messaging and value propositions in collaboration with Marketing and Market Leaders
Drive execution across the full GTM lifecycle, including demand generation, sales pursuits, opportunity progression, and alliances growth and coordination
Lead weekly GTM syncs and coordinate enablement, ensuring alignment on sales plays, call scripts, product updates, and target accounts
Coordinate GTM calendar and campaign timelines, supporting content launches, performance tracking, and cross-functional handoffs with Marketing
Enable joint GTM planning with partners (e.g., Salesforce, Snowflake), support enablement, and track partner-influenced pipeline and revenue
Identify risks and recommend remediation strategies, proactively addressing pipeline gaps, underperforming campaigns, and competitive shifts
Support customer growth initiatives, including case study development, upsell planning, and coordination with Practices on delivery excellence

Proven experience in go-to-market operations, marketing, alliances or sales at a B2B technology or professional services firm
Strong understanding of Salesforce and Snowflake ecosystems
Proficiency in CRM systems (Salesforce required)
Basic understanding of sales methodologies and customer lifecycle management
Cross-functional Leadership: Ability to influence and coordinate across teams without direct authority
Process Orientation: Strong analytical and process improvement mindset
Communication: Excellent written and verbal communication skills with ability to present to executive audiences
Project Management: Proven ability to manage multiple complex projects simultaneously
Problem Solving: Strategic thinking with tactical execution capabilities
Adaptability: Comfortable working in fast-paced, changing environment
A passion for continuous learning and improving team performance
Must have full-time permanent US work authorization
2+ years of experience in assigned industry verticals (Insurance, Healthcare, Financial Services, etc.)
Understanding of industry-specific challenges, regulations, and business drivers
Existing relationships within industry ecosystem preferred
Previous experience managing technology partnerships or channel relationships
Understanding of co-selling motions and partner program management
Experience with partner deal registration and attribution processes

Flexible working hours with an emphasis on a life-work balance (in that order!)
Remote friendly - “Live by the beach, work in the Cloud,” plus company office locations in Palm Coast, FL; Atlanta, GA; Tysons, VA; Lexington, KY
Unlimited Paid Time Off (RTO), 401K with Company Match, and Medical, Vision, & Dental coverage
Competitive quarterly bonus opportunities
Continuing education and certification reimbursements, specifically within the Salesforce & Snowflake ecosystems; plus occasional in-house competitions with spot bonuses
A flexible and fun team culture! We value transparency, support, flexibility, growth, teamwork, fun, and so much more
Frequent team and culture activities, virtual & in-person, including Lunch and Learns, Happy Hours, team-building events.
Monthly All-Hands calls to bring the company together, and an open-door leadership policy with access to mentorship and guidance
Opportunities for accelerated growth, networking, and career guidance and support
Trust, transparency and respect across all levels of the company

ISG’s top-ranked Salesforce & AI consultancy. 5/5 Salesforce AppExchange rating, with 500+ reviews. 3 Salesforce Partner Innovation Awards. It was founded in 2012, and is headquartered in Palm Coast, Florida, USA, with a workforce of 501-1000 employees. Its website is https://coastalcloud.us.

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