Job Description
Note: The job is a remote job and is open to candidates in USA. The Mom Project is excited to partner with a financial technology leader and bank holding company aiming to power the banking industry’s branchless future. They are seeking a contract Senior Performance Marketing Manager (Digital Acquisition) to support their business needs, focusing on leading digital and acquisition marketing initiatives.
- Responsibilities
- Lead hands-on execution and strategy for digital and acquisition marketing initiatives
- Own large-budget Paid Search (SEM) campaigns, including daily strategy and execution
- Manage Paid Social campaigns across platforms
- Execute multi-channel digital marketing campaigns to drive acquisition and performance
- Perform daily optimization and reporting on campaign performance
- Set up and manage campaign structures, including partner campaigns
- Launch, test, and scale campaigns using a structured experimentation approach
- Pull, analyze, and interpret performance data independently to inform decisions
- Develop and optimize bidding strategies across channels
- Apply customer journey thinking across the full marketing funnel
- Design and execute creative testing methodologies
- Develop and implement landing page testing strategies
- Make data-driven optimization decisions
- Leverage App Store Optimization (ASO) strategies to improve performance
- Stay current with digital marketing trends and emerging best practices
- Apply AI tools and workflows to enhance marketing efficiency and performance
- Skills
- Senior-level experience in digital and acquisition marketing with a minimum of 7 years of relevant experience
- Bachelor's degree required
- Strong expertise in Paid Search (SEM) and Paid Social campaign management
- Startup environment experience
- Background in FinTech or Technology industries
- Proven experience managing large marketing budgets
- Experience with multi-channel digital marketing strategies
- Strong analytical skills with the ability to interpret performance data and reporting
- Hands-on experience with campaign setup, optimization, and scaling
- Strategic mindset with expertise in funnel-based marketing and experimentation
- Master's degree preferred
- Company Overview
- The Mom Project is a digital talent marketplace helping women remain active in the workforce. It was founded in 2016, and is headquartered in Chicago, Illinois, USA, with a workforce of 51-200 employees. Its website is http://www.themomproject.com.
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