Job Description
Fractional CFO – Retail Growth & Multi-Unit Strategy
Company: PodunkAnnies
Location: Remote (with periodic strategy sessions)
Engagement: Part-Time (20 hrs/month) | 6-month initial term
About PodunkAnnies
- PodunkAnnies is a new high-performing retail boutique. We are entering a strategic growth phase focused on:
- Margin optimization
- Inventory performance improvement
- Multi-location financial modeling
- Long-term franchising readiness
We are seeking a seasoned Fractional CFO with retail and multi-unit experience to bring financial clarity, structure, and expansion strategy to the business.
Objective of This Role
To transform PodunkAnnies from a successful two-store retailer into a financially structured, scalable brand with clear unit economics and expansion readiness.
Key Responsibilities
- Financial Structure & Clarity
- Restructure and standardize P&L for retail best practices
- Ensure accurate separation of COGS, operating expenses, and owner compensation
- Build monthly executive financial dashboard
- Improve visibility into true net profit
- Margin & Inventory Optimization
- Analyze gross margin by category and vendor
- Evaluate pricing strategy and discount impact
- Assess inventory turn rate and cash flow tied to inventory
- Identify margin leakage and operational inefficiencies
- Labor & Expense Modeling
- Evaluate labor percentage against revenue benchmarks
- Analyze seasonal staffing needs
- Model expense ratios for scalability
- Multi-Location & Expansion Modeling
- Build financial model for second corporate location
- Create break-even and payback analysis
- Develop capital requirement projections
- Run sensitivity scenarios (sales variance, labor shifts, inventory expansion)
- Franchise Readiness Financial Modeling
- Develop franchise-ready pro forma
- Define ideal unit economics
- Model franchisee ROI scenarios
- Help determine when franchising becomes financially viable
- Strategic Advisory
- Advise on expansion timing
- Support capital planning
- Provide monthly strategic guidance to ownership
- Ideal Candidate Profile
- 7+ years in financial leadership roles
- Strong experience with retail or product-based businesses
- Experience supporting multi-location or franchise brands
- Deep understanding of:
- Inventory-heavy businesses
- Margin analysis by SKU/category
- Retail labor economics
- Cash flow management
- Experience building expansion pro formas
- Comfortable working with POS and inventory systems
Key Performance Outcomes (First 6 Months)
- By month 6, we expect:
- Clean, retail-structured financial reporting
- Category-level margin clarity
- Defined inventory turn benchmarks
- Clear labor percentage targets
- Second-location financial model completed
- Franchise-ready unit economics drafted
- Expansion readiness assessment delivered
- Engagement Structure
- 20 hours per month
- Monthly strategy sessions
- Remote work acceptable
- Access to POS data, inventory systems, and historical financials provided
- What Success Looks Like
- Financial clarity replaces guesswork
- Owner has visibility into true profitability
- Expansion decisions are data-backed
- The business becomes structurally scalable
Compensation
Compensation commensurate with experience and scope.
$150/hr - 20 hrs/month
Job Type: Contract
Pay: From $150.00 per hour
Expected hours: 5 per week
Work Location: Remote
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