Job Description
- Job Description:
- Across a set of market verticals, define the market opportunity in terms of: Unmet needs – clinical, operational, financial, TAM/SAM
- Macro factors, system structural dynamics, market headwinds/tailwinds
- Work closely with clinical, product, and marketing teams to ensure the value proposition aligns with the market opportunity and is reflected in the go-to-market and product strategy.
- Establish the product value proposition in the context of customer unmet needs and buying dynamics, aligning value delivered with pricing and sales strategy.
- Develop and validate product positioning and messaging and ensure its properly reflected in the marketing strategy and collateral development.
- Develop sophisticated market segmentation schemas, associated customer target profiles, targeting strategies, and databases for sales execution. Evolve through continuous market monitoring to ensure an evergreen, optimized target database.
- Forecast sales and perform related financial modeling.
- Drive sales productivity and sales cycle optimization. Guide and support marketing and sales execution. Ensure deep understanding of value proposition across key functions, particularly sales/account execs.
- Inform product requirements and improvements to maximize the market opportunity.
- Other duties as assigned
- Note: Job duties may change at any time with or without notice.
- Requirements:
- MBA with 8+ years in GTM strategy roles, and/or top tier management consulting experience
- Advanced financial modeling experience, inclusive of market sizing analysis, ROI modeling, pricing models, and sales forecasting
- Highly fluent in and comfortable with complex clinical science and associated technical solutions
- Extensive experience with executive presentation and deck development
- Experience developing and executing commercial strategies in life science or health tech
- Quantitative analysis and financial modeling
- Demonstrated fluency in complex clinical concepts
- A demonstrated passion for clinical and scientific concepts is a core requirement of the job
- Ability to perform the essential functions of the role with or without reasonable accommodation
- Benefits:
- The opportunity to work on products that impact the health of millions of people.
- Generous paid-time off
- Stock incentive plans
- Medical/Dental/Vision, Disability + Life Insurance
- One Medical membership
- Parental Leave
- 401k Matching
- Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
- Learning and Development stipend
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