Job Description
Overview
The situation: Despite a strong service delivery foundation and loyal client base, the sales and marketing function has underperformed for 2+ years. Basic infrastructure is missing—no pipeline tracking, no historical baselines, unclear ROI on S&M spend. Recent leadership changes (VP Marketing departed, VP Sales under evaluation) have created an opportunity for a complete GTM reset.
What we need: A fractional CRO to first diagnose what's broken, then design a modern, lean revenue engine. This is a turnaround, not incremental optimization. We're open to unconventional approaches—including outsourcing most S&M to specialized agencies rather than rebuilding in-house. We'd love to lean fully into AI-first rebuild.
- Responsibilities
- Conduct honest assessment of current GTM dysfunction before prescribing solutions
- Right-size S&M spend and identify where to build vs. outsource
- Redesign and implement a unified Go-To-Market strategy across diverse services and verticals
- Lead the integration of AI into the business strategy and operations
- Evaluate and restructure the existing sales and marketing teams (we've recently let go of VP of Marketing & evaluating VP of Sales. Considering shutting down all sales & marketing operations and instead outsourcing to agencies.)
- Collaborate to develop a comprehensive revenue strategy aligning sales and marketing activities
- Advise and equip the team with the appropriate sales and marketing tools and platforms
- Drive standardization and scaling across selected verticals
- Establish foundational metrics and accountability systems where none exist
- Qualifications
- Extensive experience in the professional services industry & recurring revenue business models
- Proven ability to challenge and innovate existing strategies
- Background in scaling businesses with complex service offerings and diverse markets
- Deep understanding of AI applications in business contexts
- Experience in evaluating and implementing sales and marketing tools effectively
- Flexibility in time commitment with a focus on achieving outcomes
- Open to remote work arrangements
- Track record fixing broken or underperforming revenue organizations
- Experience building revenue functions with fractional resources and agency partners vs. large in-house team
This opportunity offers a dynamic environment where strategic vision and leadership skills will directly contribute to the company's transformation and growth.
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