Job Description
Note: The job is a remote job and is open to candidates in USA. GSI is a private-equity-backed, high-growth D2C consumer company seeking a visionary Chief Marketing Officer (CMO) to lead marketing as a core value-creation engine. The CMO will own the entire marketing stack, lead a high-performing team, and be responsible for the P&L of all growth and retention initiatives, focusing on scaling the customer base and building a lasting brand legacy.
- Responsibilities
- Scale the D2C growth engine across acquisition, conversion, retention, and LTV
- Lead direct-response performance marketing while strengthening brand equity and co-marketing partnerships
- Own core KPIs including CAC, ROAS, conversion, AOV, LTV, churn, and contribution margin
- Build and lead a high-impact marketing organization (performance, creative, lifecycle)
- Provide clear, data-driven reporting to executive leadership and PE sponsors
- Skills
- 10+ years in marketing with 5+ years in a leadership role (VP or above)
- Must have experience with DTC subscriptions (recurring ongoing purchases)
- Proven success scaling a brand with a focus on sustainable profitability and P&L accountability
- Strong expertise across paid media, creative optimization, lifecycle marketing, growth, retention, and analytics
- Advanced ability to interpret complex datasets and make data-backed decisions
- "Player-coach" mentality: strategic thinker who is also execution-focused
- Company Overview
- GSI is a recruitment firm that provides contract and permanent staffing solutions. It was founded in 1995, and is headquartered in Tampa, Florida, USA, with a workforce of 11-50 employees. Its website is https://www.gsicorp.com.
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