Job Description
About the position
We are seeking an experienced E-Commerce and SEO Specialist to join our marketing team working on both GOLFTEC and SKYTRAK brands. This role is ideal for a candidate who is skilled in enhancing website functionality, optimizing search engine rankings, and driving e-commerce growth. You will be instrumental in managing our online presence by improving our SEO/AEO rankings through blog writing, local SEO, and on-page SEO.
- Responsibilities
- Optimize website content for search engines and manage daily operational tasks that increase site visibility and consumer traffic.
- Own the creation and optimization of SEO-driven blog content to increase organic traffic, improve search rankings, and support overall ecommerce growth through engaging, high-converting storytelling.
- Leverage SEO analytics tools such as SEMrush and Google Analytics 4 to conduct keyword research, track organic performance, identify content opportunities, and optimize strategies to improve search visibility and ecommerce conversions.
- Utilize Google Search Console to monitor website health, analyze search performance, identify indexing issues, and optimize content to improve organic rankings and click-through rates.
- Manage and optimize content for answer engines and large language model driven search experiences to ensure brand visibility, accuracy, and relevance.
- Oversee ecommerce landing and product page updates to drive organic visibility, improve site engagement and support revenue growth.
- Collaborate with cross-functional teams including Social Media, Sales, and Performance Marketing to ensure a cohesive and optimized digital presence across our entire product line.
- Requirements
- Proven experience in SEO, website best practices, and ecommerce - particularly Shopify and Webflow platforms
- Strong understanding of conversion optimization, online marketing and digital analytics
- 1-2 years experience researching, writing and publishing blog content
- Proficient in web analytics tools such as Google Analytics 4 and SEO tools such as SEMrush and Google Search Console
- Creative problem-solver who thrives in a collaborative and dynamic environment
- Nice-to-haves
- Experience in the golf industry or a passion for golf
- Benefits
- Six (6) company observed holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day
- GOLFTEC observes a Flexible Time Off policy for exempt employees
- Health Insurance (Company pays 50% of individual & family)
- 401(k) Plan available with employer match
- Dental and Vision Benefits available
- Short-Term Disability (paid for by employer)
- Long-Term Disability available
- Employee Pricing on golf lessons and golf merchandise
- Continuing education allowance of $500 per year
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