Canva Video Editor Needed | Short-Form Paid Ads With Story and Emotional Arc (3 Formats)

Overview

Financial Modeling Institute is looking for a Canva-native video editor to create a high-quality short-form ad for an upcoming campaign. This is a first project with the potential for ongoing work on campaign ads and social media videos.

The priority is not just “clean edits.” The priority is a clear story and emotional arc in 10 to 20 seconds, built from stock footage and simple motion graphics.

Scope and deliverables

1. Create 1 ad concept (minimum 10 seconds, ideally 10 to 20 seconds)

2. Deliver in 3 formats

1. 1920×1080 (landscape)

2. 1080×1080 (square)

3. 1080×1920 (vertical)

3. Build in Canva so copy can be modified later for A/B testing

4. Use stock footage, graphics, and design elements. No original filming required

5. Provide the Canva link with organized layers, labeled scenes, and editable text

Creative requirements

• Strong hook in the first 1 to 2 seconds

• Clear narrative progression (problem, tension, resolution)

• Emotion-forward pacing, not slideshow pacing

• Designed for performance in paid social (Meta, LinkedIn, YouTube Shorts style)

• Captions or on-screen text that remains readable on mobile

• Visual rhythm: intentional cuts, speed ramps or motion where appropriate, and clean transitions

What FMI will provide

• Brand guidelines and logo assets

• Core message and CTA options

• Example ads that represent the style and quality target

• Voice over audio file

Ideal editor

• Proven experience creating short-form ads from stock footage or AI

• Excellent Canva video skills (timing, transitions, motion, layout, audio)

• Strong taste in clip selection and pacing

• Performance-minded. Understands hooks, retention, and thumb-stopping structure

• Open to long-term collaboration if this first project is a fit

To apply, include

1. 2 to 5 examples of short-form ads you edited (preferably stock-based)

2. A short note describing how you build an emotional arc in 10 to 20 seconds

3. Confirm you can deliver all 3 aspect ratios and the editable Canva project link

Optional screening question (recommended)

In 3 to 5 sentences, outline a simple story arc for a 15-second ad promoting a professional accreditation.

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