Director of Account Based Marketing, ABM

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Define and implement the overall ABM strategy, including account tiering, investment models, and KPIs, ensuring alignment with sales and revenue operations to achieve FY27 targets.
Lead the development and execution of repeatable 1:1 and 1:few ABM playbooks for net-new, deal acceleration, and upsell/expansion, customizing tactics across various channels.
Drive cross-functional orchestration with Content, Field Marketing, Experiences, Demand Generation, and Revenue to ensure seamless campaign execution and alignment on buying-group engagement.
Establish and maintain robust measurement and attribution frameworks, including closed-loop dashboards and standardized reporting, for coverage, engagement, pipeline, velocity, win rate, and expansion.
Develop scalable processes, templates, and enablement resources, driving continuous test-and-learn initiatives to optimize program quality and accelerate time-to-launch.

8–12 years in B2B ABM/Demand Gen with proven results in Enterprise/Strategic segments; track record building 1:1 and 1:few programs.
Excellent cross-functional orchestration skills with Sales, RevOps, Content, Field; executive presence and stakeholder management.
Skilled at pipeline modeling, forecasting, attribution design; comfort with BI dashboards and data SLAs.
Experience with personalization, value hypothesis development, vertical/use-case storytelling, and high-touch executive experiences.
Familiarity with ABM/intent and activation stacks (e.g., intent data, ads, web personalization, gifting, events), MAP/CRM, and analytics platforms.
Exceptional brief writing, narrative development, and enablement skills.
Use AI on a daily basis in your professional/personal life.