Job Description
We are a luxury fragrance brand seeking an experienced Email & SMS Marketing Specialist to build, optimize, and elevate our customer retention ecosystem.
This is not a basic setup project. We require someone who understands luxury branding, premium customer journeys, and high-end digital presentation.
Scope of Work:
- Create and optimize automated Email marketing flows (welcome, abandoned cart, post-purchase, win-back, VIP, etc.)
- Develop and implement high-converting SMS campaigns and automation
- Segment customer lists strategically to increase LTV and retention
- Audit, recommend, and implement the right Shopify loyalty/rewards app that integrates seamlessly with Shopify POS
- Optimize the loyalty account experience for both online and in-store customers
- Ensure all messaging aligns with a refined, elevated brand voice
- Improve repeat purchase rate and overall customer engagement
We are looking for someone who can think strategically, execute cleanly, and deliver a polished, high-end result, from design to copy to automation structure.
Please include examples of similar work.
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