Job Description
Note: The job is a remote job and is open to candidates in USA. RevPilots is transforming commerce with end-to-end AI that unifies discovery, conversations, and checkout into a single intelligent system. The Senior Marketing Automation Manager will own the HubSpot ecosystem, building scalable nurture workflows and orchestrating high-impact campaigns to accelerate the pipeline.
- Responsibilities
- Own the HubSpot system architecture, including workflows, lists, scoring models, and lifecycle stages
- Build and optimize automated nurture journeys across TOFU, MOFU, and BOFU stages
- Develop intelligent multi-step campaigns that use behavioral, demographic, and firmographic triggers
- Maintain data cleanliness, enrichment, deduplication, and governance within HubSpot
- Implement A/B testing frameworks for email, landing pages, and workflows
- Oversee email deliverability, domain reputation, and compliance (GDPR, CASL)
- Create dashboards and reporting to measure funnel velocity, attribution, and campaign effectiveness
- Design and launch personalized nurture programs for prospects, customers, partners, and event audiences
- Build a lead scoring model that aligns with Sales, using intent signals, engagement thresholds, and ICP criteria
- Continuously refine lead handoff and MQL to SQL processes to improve conversion rates and reduce friction
- Partner with Sales and RevOps to ensure all workflows support a clean, closed-loop pipeline model
- Manage the end-to-end deployment of email, landing pages, forms, and automation triggers
- Collaborate with Product Marketing on messaging, segmentation, and content mapping
- Support ABM campaigns through smart lists, personalization tokens, dynamic content, and targeted sends
- Ensure campaigns use consistent tracking, UTMs, and attribution frameworks
- Build automated pre-event and post-event workflows
- Develop registration journeys, reminder sequences, onsite QR flows, and follow-up campaigns
- Maintain event reporting, including attendee engagement, lead quality, and event-sourced pipeline
- Ensure Sales has tailored follow-up sequences after major events such as NRF, Shoptalk, Seamless, and webinars
- Work with RevOps to ensure clean sync and data alignment between HubSpot and Salesforce
- Collaborate with Sales to refine lead routing, definitions, SLAs, and campaign visibility
- Partner with Creative and Design for email templates, landing pages, and campaign visuals
- Support leadership with analytics, insights, and performance dashboards
- Skills
- Four to seven years of marketing automation experience, preferably in B2B SaaS
- Deep expertise in HubSpot workflows, scoring, lists, automation, reporting, and integrations
- Experience with Salesforce syncing, lifecycle stage mapping, and attribution models
- Proven ability to build advanced nurture programs and automated engagement sequences
- Strong analytical mindset with the ability to translate data into recommendations
- Experience supporting event campaigns, webinars, trade shows, or workshops
- Excellent communication, project management, and stakeholder alignment skills
- Familiarity with AI-driven marketing, personalization, or enterprise software is a bonus
- Benefits
- Health
- Dental
- Vision
- Company Overview
- Revpilots offers a purchase management platform that provides recommendations, pricing, unbiased guidance, and other necessary information. It was founded in 2022, and is headquartered in Brooklyn, New York, USA, with a workforce of 2-10 employees. Its website is https://revpilots.com.
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