Job Description
Overview
We are a growing personal injury law firm operating in California, Arizona, and Nevada looking for a Marketing Manager Assistant to help execute marketing initiatives under the direction of our Chief Marketing Officer (CMO).
This role is ideal for someone who:
- Has hands-on experience with Facebook/Instagram ads
- Can execute marketing projects quickly and accurately
- Is comfortable following detailed strategy and implementing it
- Wants a long-term working relationship
You will be helping implement campaigns that generate leads for people involved in car accidents and injury cases.
This position will start part-time / project-based, but there is strong potential for long-term work.
Responsibilities
You will be assisting the Marketing Manager/CMO with execution across several areas.
Facebook & Instagram Ads (Primary Task)
You will help build and manage Facebook ad campaigns, including:
- Setting up campaigns inside Meta Ads Manager
- Creating campaigns, ad sets, and ads based on provided strategy
- Uploading creatives and writing ad copy
- Creating Instant Form lead ads
- Setting up Click-to-Call campaigns
- Setting up Click-to-Message campaigns (Messenger / WhatsApp)
- Creating retargeting audiences
- Testing creative variations
You will not be responsible for strategy — that will come from the CMO — but you will need to execute campaigns correctly and efficiently.
Copywriting Support
You will assist with:
- Facebook ad copy
- Landing page copy edits
- Email marketing copy
- Marketing messaging improvements
Strong English writing skills are required.
Spanish is a major plus.
Newsletter Creation
We send newsletters periodically and need help with:
- Writing simple newsletters
- Formatting email templates
- Sending campaigns
Experience with Mailchimp / Zoho Campaigns / similar platforms is helpful.
Website Updates
Occasionally we will need small updates to our website such as:
- Updating pages
- Adding content
- Posting blog articles
- Updating contact forms
- Minor design/content adjustments
Experience with WordPress or similar CMS platforms is helpful.
Required Skills
Must have experience with:
- Facebook / Instagram Ads (Meta Ads Manager)
- Writing ad copy
- Marketing execution tasks
- Following campaign instructions
- Attention to detail
Nice to have:
- Personal injury marketing experience
- Spanish language ability
- Zoho CRM experience
- Email marketing tools
- WordPress
What We’re Looking For
We want someone who is:
- Reliable
- Organized
- Detail oriented
- Comfortable executing instructions
- Fast and responsive
You will be working directly with the CMO and helping bring marketing campaigns to life.
Project Details
Start: Immediate
Hours: Flexible / As Needed
Potential: Long-term relationship
When Applying
Please include:
Your experience with Facebook Ads
Example campaigns you have worked on
Any lead generation campaigns you’ve run
Your hourly rate
Bonus if you have experience working with law firms or lead generation campaigns.
If you’re someone who enjoys executing marketing campaigns and helping them perform, we’d love to work with you.
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