Job Description
Job description:
Robbins Estate Law is one of the fastest-growing estate planning and probate law firms in Texas. We’ve helped thousands of families protect their futures and have earned over 500 five‑star Google reviews and maintain a Net Promoter Score above 98.
Marketing performance at Robbins Estate Law is measured directly against revenue, allowing our marketing team to clearly see the impact of their work.
Our firm generates over $6M in annual revenue and continues to scale rapidly. Marketing is one of the primary drivers of that growth. We invest heavily in digital marketing, supported by a $1.2M annual marketing budget across paid media, SEO, seminars, and digital growth initiatives.
We are looking for a data‑driven Performance Marketing Manager who enjoys building campaigns, optimizing performance, and seeing their work translate directly into measurable revenue growth.
If you love Google Ads, conversion tracking, funnels, and continuous testing, this role will give you the opportunity to own and optimize a real performance marketing engine.
What You'll Do
- Paid Media Execution (Primary Focus)
- You will help manage and optimize campaigns supported by a seven-figure annual marketing budget, giving you the ability to test, optimize, and scale campaigns using meaningful data.
- Build, launch, and optimize campaigns across Google Ads (Search, Display, Retargeting)
- Manage Meta Ads campaigns (Facebook / Instagram)
- Work with Local Services Ads (LSA), YouTube, LinkedIn, and other channels as appropriate
- Conduct keyword research and audience targeting
- Create and test ad creative variations
- Continuously optimize bids, targeting, and budgets
- Monitor cost‑per‑lead, conversion rates, and lead quality
- Scale campaigns that produce measurable results
- Marketing Automation CRM (HubSpot)
- Build automated workflows and lead nurture campaigns
- Create segmentation lists and lifecycle stages
- Configure attribution tracking and reporting
- Assist with email marketing and lead routing
- Integrate forms and campaign triggers into marketing funnels
- SEO Support & Execution
- Support on‑page SEO including metadata, keyword implementation, and internal linking
- Assist with off‑page SEO including citations and backlink outreach
- Help troubleshoot technical SEO issues such as crawl errors and indexing problems
- Conduct keyword research and competitor analysis
- Work with tools such as SEMrush, Google Search Console, and Google Analytics
- Landing Pages & Funnel Development
- Build high‑converting landing pages for campaigns, webinars, and events
- Run A/B tests to improve conversion rates
- Ensure pages are fast, mobile optimized, and conversion focused
- Work within our MODX CMS platform (training provided if needed)
- Analytics, Tracking & Reporting
- Implement tracking using Google Tag Manager, GA4, Meta Pixel, and Google Ads
- Configure conversion tracking across platforms
- Build reporting dashboards
- Monitor campaign performance and identify optimization opportunities
- Bonus Skills (Nice to Have)
- Experience with MODX CMS
- Experience marketing local service businesses
- Experience promoting seminars or webinars
- Experience marketing for law firms
- Qualifications
- 3–5+ years of hands‑on digital marketing execution
- Strong experience managing Google Ads campaigns
- Experience running Meta ad campaigns
- Experience using HubSpot CRM and marketing automation
- Working knowledge of SEO fundamentals
- Experience implementing tracking pixels, UTMs, and conversion events
- Strong analytical skills and attention to detail
- Self‑starter who enjoys testing and improving results
Why Join Us?
Growth Opportunity
This role is designed to grow into a Senior Performance Marketing Lead position as our marketing engine continues to scale.
- Our firm is growing rapidly, and marketing is a central driver of that growth. Team members who demonstrate strong campaign performance, ownership, and strategic thinking will have opportunities to:
- Manage larger advertising budgets
- Expand into additional marketing channels
- Help shape marketing strategy and testing initiatives
- Lead future marketing hires as the team grows
Application Instructions
- To apply, please submit your resume along with a short description of:
- A paid advertising campaign you personally managed
- The approximate monthly budget
- What optimizations you implemented and the results achieved
This helps us better understand your real hands‑on experience with performance marketing.
Pay: $65,000.00 - $85,000.00 per year
- Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Work Location: Remote
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