Job Description
JOB DESCRIPTION
We're a marketing consultancy managing digital advertising for a well-established roofing company in the St. Louis metro area. We need a skilled PPC specialist to take over day-to-day campaign management across Google Ads and Google Local Services Ads (GLSA).
This is not a set-it-and-forget-it role. You'll be actively managing campaigns with ~$15K/month in ad spend, optimizing for cost-per-lead and lead quality — not clicks or impressions.
What you'll manage:
Google Ads search campaigns (roofing services, geo-targeted to metro + County expansion markets)
Google Local Services Ads (GLSA) — this is a must-have skill, not optional
Keyword optimization, bid management, and negative keyword maintenance
Ad copy testing and landing page performance monitoring
Weekly campaign hygiene and optimization adjustments
Monthly performance summaries for our internal reporting
What you won't do:
Strategy and budget allocation (we handle this)
Client communication (we're the client-facing team)
Website changes or landing page development
About the account:
~$15K/month total ad spend across Google Ads + GLSA
Lead generation focused (phone calls + form fills, not ecommerce)
Call tracking through CallRail
Geo-targeting across specific zip codes
Seasonal volume fluctuations (peak: March–October)
REQUIREMENTS
Must-have:
2+ years managing Google Ads for home services, roofing, or contractor businesses specifically
Hands-on experience with Google Local Services Ads (GLSA) — campaign setup, dispute management, lead review, budget optimization
Proven ability to optimize for cost-per-lead (not vanity metrics)
Familiarity with CallRail or similar call tracking platforms
Experience managing geo-targeted campaigns across specific zip codes / service areas
Comfortable working within someone else's strategic framework (you execute, we direct)
Clear, proactive communication — flag problems before they become expensive
Strong plus:
Experience with roofing or storm damage lead gen specifically
Familiarity with seasonal bid strategy for home services
Experience scaling campaigns into new geographic markets
Knowledge of AccuLynx, DaySmart, or similar home services CRMs
Dealbreakers:
No GLSA experience = automatic pass
Generic PPC portfolios without home services clients = not a fit
If your proposal doesn't reference this job description specifically, we'll skip it
SCREENING QUESTION (Required in Proposal)
Answer this in your proposal or you will not be considered:
Describe a specific Google Local Services Ads campaign you managed for a home services client. Include:
The trade/service type
Monthly budget range
What was your average cost per charged lead?
What was one specific optimization you made that improved performance?
Generic or templated answers will be disqualified.
ENGAGEMENT DETAILS
Hours: ~15–20 hours/month (ongoing)
Start: Immediate — we need someone onboarded before peak season (March)
Communication: Weekly async updates + biweekly 30-min check-in call
Duration: Ongoing with initial 60-day trial period
HOW TO APPLY
Answer the screening question above
Share 1–2 relevant case studies or performance snapshots from home services accounts (anonymized is fine)
Confirm your availability to start within 2 weeks
Confirm you can commit 15–20 hours/month on an ongoing basis
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