Marketing Ops & AI Automation Manager

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

About COURSER

COURSER accelerates the growth of IT service provider companies. We forge dynamic partnerships, leveraging our values of Teamwork, Service, Growth-Mindedness, Trust, and Innovation to deliver impactful solutions and phenomenal customer experiences. If you thrive in a fast-paced IT environment, join our rapidly expanding team and contribute to our ongoing success.

We are seeking a highly analytical and technically minded Marketing Ops & AI Automation Specialist to support the scalability, efficiency, and performance of COURSER's marketing organization. This role will focus on marketing operations, automation, and AI-enabled workflows that power demand generation, pipeline visibility, and revenue alignment across COURSER's portfolio of brands.

The ideal candidate brings experience in marketing operations and automation platforms, a strong understanding of data flow and process design, and curiosity for applying AI to optimize marketing performance and scale. This function serves as the interface for localized marketing support across all geographies, working closely with Regional VPs, Geo Leaders, and RSDs to ensure marketing execution aligns with local market needs.

Key Responsibilities

Own HubSpot Marketing Hub administration including workflows, sequences, and automation rules
Build and maintain automated workflows for lead nurturing, scoring, and lifecycle management
Develop and optimize lead scoring models aligned with Total Customer Profile (TCP)
Automate MQL creation and BDR routing to ensure timely lead follow-up
Ensure email deliverability and sending reputation through best practices

Define requirements and use cases for AI-powered marketing automation
Manage automation agency relationships for workflow development and maintenance
Oversee content automation pipelines for lead magnets, newsletters, and blog posts
Ensure knowledge transfer and documentation from agency partners to internal team
Evaluate and prioritize automation opportunities based on ROI and scalability

Manage Sendoso platform for direct mail campaigns (postcards, gifts, Amazon mailers)
Control user access and campaign budgets for marketing technology platforms
Coordinate with HubJoy for HubSpot expertise, migrations, and one-off requests
Oversee automation agency relationships for lead magnets and content automation
Evaluate and implement text messaging capabilities for prospect engagement

Ensure seamless data flow between HubSpot, ConnectWise, and related systems
Oversee HubSpot migration quality control for new geographic acquisitions
Maintain data hygiene standards and resolve integration issues
Ensure accurate marketing attribution and reporting across all channels

Serve as interface for localized marketing requests from Geo Leaders and RSDs
Triage and prioritize geo-specific marketing support requests
Coordinate outsourcing of localized activities as needed
Support voice of customer surveys and client communication automation

Events & Association Coordinator — Manages local event logistics, association relationships, and PR firm coordination (part-time)
Marketing Data & Onboarding Coordinator — Supports KPI reporting, 515 reports, new geo HubSpot onboarding, and data quality maintenance

3-5 years of experience in marketing operations, automation, or related roles
Hands-on experience with HubSpot Marketing Hub (workflows, lead scoring, reporting)
Experience managing automation projects and agency relationships
Strong understanding of lead scoring, lifecycle management, and marketing attribution
Analytical mindset with ability to translate data into actionable insights
Excellent documentation and process-mapping skills
Comfortable operating in a fast-paced, growth-oriented environment

Experience supporting B2B marketing; MSP or IT services experience a plus
Understanding of AI tools and automation platforms (n8n, Zapier, Make)
Experience with Sendoso or similar direct mail platforms
HubSpot certifications (Marketing Hub, Operations Hub)
Experience with multi-location or franchise marketing operations
Prior experience managing direct reports or coordinating with agencies
Bachelor's degree in Marketing, Business, Information Systems, or a related field

Why You'll Love Working Here

At COURSER, we prioritize the personal and professional development of our employees. We offer best-in-class training, mentorship, and clear self-promotion paths to help you grow. We foster a culture of innovation and encourage challenging the status quo. With teams located across the country, we leverage a wealth of knowledge and a collaborative spirit, eager to share and grow together.

Competitive benefits package, including medical, dental, vision, and life insurance
401k match
Unlimited vacation time*
Paid sick time
10 Holidays including your Birthday and a Floating Holiday!
Healthy Lifestyle reimbursement
Amazon Prime reimbursement
40 Hours for Volunteer Time
Paid parental leave
Reimbursement for ongoing education and certifications
Learning and development programs
Unlimited vacation time after completing one full year of employment. For the first year of employment, full-time team members are provided 10 vacation days.

COURSER is an Equal Opportunity Employer. We support diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender, gender identity, genetic information, national origin, citizenship status, marital status, age, physical or mental disability, caregiver status, veteran status, uniformed service member status or any other category protected by applicable federal, state, or local laws.

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