Job Description
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Conversion Rate Optimization (CRO) Specialist – B2B SaaS
About the Role
We're looking for a data-driven CRO Expert with hands-on coding skills and deep experience optimizing B2B SaaS platforms. You'll own the full experimentation lifecycle — from hypothesis to implementation to analysis — driving measurable improvements across the funnel.
Key Responsibilities
Design and execute A/B and multivariate tests across landing pages, onboarding flows, pricing pages, and in-app experiences
Analyze user behavior using heatmaps, session recordings, funnel analytics, and cohort data to identify friction points
Write and deploy front-end code (HTML, CSS, JavaScript) to implement experiments without relying solely on engineering bandwidth
Collaborate with Product, Marketing, and Sales to align CRO initiatives with pipeline and revenue goals
Build and maintain a prioritized experimentation roadmap using frameworks like ICE or PIE scoring
Interpret statistical results and communicate findings clearly to both technical and non-technical stakeholders
Optimize key SaaS metrics: trial-to-paid conversion, MQL-to-SQL rate, demo request volume, and activation rates
Conduct qualitative research — user interviews, surveys, customer feedback synthesis — to inform test hypotheses
Required Qualifications
4+ years of CRO experience, with at least 2 years specifically in B2B SaaS environments
Proficiency in front-end development: HTML, CSS, JavaScript (React experience a plus)
Hands-on experience with experimentation platforms such as Optimizely, VWO, LaunchDarkly, or Google Optimize
Strong command of analytics tools: Google Analytics 4, Mixpanel, Amplitude, or similar
Experience with heatmap and session tools: Hotjar, FullStory, Microsoft Clarity
Solid understanding of statistical significance, confidence intervals, and experiment design
Familiarity with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo)
Nice to Have
Experience with product-led growth (PLG) motions and self-serve SaaS funnels
Familiarity with SQL for pulling and segmenting behavioral data
Exposure to multi-touch attribution modeling
Understanding of Account-Based Marketing (ABM) and its interplay with conversion optimization
What Success Looks Like
Within 90 days, you've shipped at least 3 experiments, established a testing cadence, and identified 2–3 high-impact funnel gaps. Within 6 months, you've delivered measurable lift in at least one core conversion metric tied to revenue.
Want me to tailor this further — e.g., for a specific seniority level, company stage (startup vs. enterprise), or a particular part of the funnel?
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