Job Description
Summary: In the role of Social Media Manager, you will report to our Organic Social Lead. Your focus will be on managing content calendars, scheduling, communicating with stakeholders/partners drafting copy and posting on our social media channels, as well as monitoring (including potential for light moderation duties) analytics and reporting. We are seeking an energetic, creative self-starter with superb communication skills, and passion for gaming. Other competencies include a familiarity with Minecraft, understanding of current social media trends, and ability to skillfully drive community growth and engagement. You will need to be self-motivated, organized, and able to adapt quickly (as is the nature of social media). SCOPE OF WORK -Lead social planning and execution for Minecraft Consumer Products partnerships on social media, ensuring alignment with Minecraft’s broader brand voice, social strategy, and business objectives. -Lead social planning and execution for the Minecraft en Espanol Twitter channel and ensure brand alignment/synergy with our main Vanilla account. -Partner closely with Consumer Products, Product Marketing, Integrated Marketing teams to understand priorities, timelines, and success metrics, and translate them into effective social approaches and content plans. -Serve as a strategic connector between business objectives and creative execution, shaping briefs and recommendations that enable the Creative Team to deliver culturally relevant, highly engaging social content. -Maintain a strong pulse on culture, platform trends, and creator ecosystems, identifying opportunities to authentically connect cultural moments to Minecraft Consumer Products. -Perform day-to-day Consumer Products and Minecraft en Español social operations, including content planning, calendar management, copy development, publishing, community engagement, and light moderation, ensuring a high-quality and consistent presence across channels. -Create, curate, and elevate Consumer Products and Minecraft en Español social content at scale, highlighting creators, UGC, and community moments to drive engagement, discovery, and sustained interest. -Track and interpret social performance across Consumer Products initiatives, contributing to campaign reporting and dashboards while using data and insights to optimize content and demonstrate impact against Consumer Products goals. REQUIREMENTS: -3-5 years of experience in social media strategy planning, goal setting, and implementation. -Minecraft knowledge and experience is strongly preferred. -Native Spanish speaker -Experience managing high volume social media channels for well-known video game publishers, video game equipment manufacturers or similar organizations within/supporting gaming sector is mandatory. -Exceptional knowledge of social media, which means you stay up to date with trends and know how to translate to specific audiences -Ability to influence without authority. -Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred) -Copywriting experience for social media and an ability to easily adapt to tone of voice. -Excellent data analysis and storytelling skills. -Excellent project management skills -Ability to demonstrate social creativity with productsTop 3 Hard Skills Required + Years of Experience 1. Minimum 5 years experience working at a major game publisher/in the gaming sector 2. Minimum 5+ years experience with speaking Spanish fluently. 3. Minimum 3-5 years experience with social media strategy planning, goal setting, and implementation, preferably in Spanish. A creative portfolio or previous samples of social media strategy are nice to see. Hard Skills Assessments • Expected Dates that Hard Skills Assessments will be scheduled: Week of 3/16 • Hard Skills Assessment Process: The assessment process will include 3-4 rounds of teams meetings – the candidates will meet with at least 3 members of the team, potentially a 4th as well. • Required Candidate Preparation: Candidates should be prepared to discuss their prior related experience during to the assessments, and may have a creative exercise during the interviews or to complete afterwards. EEO Employer Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.
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