Job Description
Role Description
Eden is seeking an external Website CRO Specialist to provide expert-level conversion rate optimization services across our digital platform. This engagement is designed for a senior operator who can independently diagnose complex funnel problems and deliver a complete experimentation lifecycle that translates insights into measurable revenue growth.
The successful consultant will operate autonomously, utilizing their proprietary tools and methodologies to deliver agreed-upon project outcomes in collaboration with Eden’s internal teams.
- Scope of Work (Deliverables)
- Page-Type Optimization Roadmap
- Conduct independent performance audits of specified page types (Homepage, Marketing LPs, PDPs, Blog templates).
- Deliver a prioritized CRO roadmap for each page type, identifying specific opportunities, hypotheses, and project timelines.
- Experimentation Program Management
- Independently plan, launch, and manage a high-velocity A/B and multivariate testing program using VWO (or equivalent testing platform provided by the contractor or mutually agreed upon).
- Define all requirements, targeting rules, acceptance criteria, and KPIs for experiments.
- Perform all necessary QA and analytics validation (measurement and logic standpoint) to ensure data integrity of experiments.
- Maintain comprehensive documentation of the testing library, learnings, and "guardrails" for future reference by Eden’s team.
- Technical Specifications & Collaboration
- Provide clear, detailed implementation specifications (annotated wireframes, requirements, edge cases) for Eden’s Webflow developers and engineers.
- Collaborate with internal Design, Engineering, and Clinical Operations teams to ensure proposed CRO initiatives align with brand standards and regulatory requirements.
- Assess feasibility of proposed designs using working knowledge of HTML, CSS, and JavaScript.
- Analytics and Reporting
- Build and deliver weekly performance readouts and reports (using Mixpanel and GA4 data).
- Provide deep-dive behavioral analysis reports to justify optimization strategies.
- Qualifications
- Professional Expertise: 6+ years of independent CRO experience with a proven track record of delivering measurable conversion lifts across diverse page types.
- Deep Domain Knowledge: Expertise in experimentation design, statistical rigor, UX heuristics, and funnel strategy.
- Technical Proficiency: High-level fluency in analytics platforms (Mixpanel, GA4) and experimentation platforms (VWO).
- System Knowledge: Working knowledge of Webflow capabilities and front-end code literacy (HTML, CSS, JS) sufficient for communication and requirements scoping.
- Operational Independence: Must manage own work schedule, professional licensing, and equipment to meet project deadlines.
- Project Success Metrics (KPIs)
- Measurable lift in CTR and CVR on critical page types (Homepage, PDP, LPs).
- Successful delivery of a quantified, prioritized CRO roadmap.
- Establishment of a consistent, high-quality experimentation cadence and documented "Learnings Library."
- Improved funnel visibility and measurement confidence for internal teams.
- Attributable revenue impact resulting from implemented UX improvements.
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