Job Description
Shopify On-Page SEO Specialist – Good Baklava
Company: Good Baklava
Location: Remote
Type: Contract / Part-Time
Good Baklava is an ecommerce brand selling authentic Turkish pistachio baklava online and across New York City. We are looking for a Shopify-focused SEO specialist to optimize our store for search engines and improve organic traffic.
This role focuses specifically on technical and on-page SEO within Shopify.
Responsibilities
Shopify On-Page SEO
Optimize title tags and meta descriptions for all pages
Write and structure SEO-friendly product descriptions
Implement proper H1, H2, and heading structure
Improve internal linking across the site
Optimize image alt text and file names
Keyword Optimization
Conduct keyword research for baklava and Turkish dessert searches
Map keywords to product pages and collections
Optimize content for high-intent search terms like:
Turkish baklava
pistachio baklava
buy baklava online
baklava NYC
Shopify Technical SEO
Optimize URL structure
Improve site speed where possible
Ensure proper indexing and sitemap structure
Implement schema / structured data where applicable
Product & Collection SEO
Optimize all product pages
Optimize collection pages
Improve product categorization for search visibility
Content Optimization
Improve homepage SEO structure
Optimize existing pages for search visibility
Recommend new landing pages or content opportunities
Deliverables
The project will include:
Full on-page SEO audit
Optimization of all major pages
Keyword mapping for products and collections
Internal linking structure improvements
SEO improvements specific to Shopify
Requirements
Proven experience with Shopify SEO
Strong understanding of on-page SEO best practices
Experience optimizing ecommerce stores
Ability to implement SEO directly inside Shopify
Familiarity with tools like:
Google Search Console
Ahrefs / SEMrush
Shopify admin
Nice to Have
Ecommerce SEO experience
Food / restaurant SEO experience
Technical Shopify knowledge
Structured data / schema experience
Goal of This Role
Increase organic traffic and rankings for searches related to:
Turkish baklava
Pistachio baklava
Buy baklava online
Baklava NYC
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