Executive Director, Performance Marketing, Social Commerce

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative
Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio
Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation
Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats
Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management
Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance
Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels
Scale creator and partner channel performance across affiliate and influencer programs
Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel
Oversee agencies, media partners, and internal teams with clear operating cadence

10+ years in growth and paid media
8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred)
Experience managing paid media budgets exceeding $30M annually
Experience leading cross-channel teams with 3+ direct reports
Proven track record managing diversified paid media portfolios across Meta, TikTok, Google (Search, Shopping, YouTube), CTV, affiliate, influencer, and emerging channels such as Amazon, Snap, Pinterest, or OOH
Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing to inform channel strategy, budget allocation, and investment decisions
Experience scaling social commerce, including direct ownership of TikTok Shop growth through merchandising strategy, creator activation, offer design, and paid amplification
Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV, payback, CVR, AOV, and cohort retention
Demonstrated ability to manage eight-figure marketing budgets while balancing efficient acquisition with long-term customer value
Omnichannel marketing experience preferred, including exposure to retail and marketplace environments
Strong cross-functional leadership with the ability to partner effectively across e-commerce, creative, analytics, product, and agency partners.