Job Description
UX/UI Designer - Insurance Background
Location: Fully Remote
Must be able to work EST hours.
Core required Experience and skills:
- 4+ years of experience in content strategy or content design working with websites, apps and email
- Proficiency in writing microcopy and instructional content for transactional experiences - rather than general website copy.
- Must submit a portfolio to be considered
- Strong record of success in working on complex, multi-dimensional programs
Essential Business Experience and Technical Skills:
- 4+ years of experience in content strategy or content design working with websites, apps and email
- Deep familiarity with best practices for organizing and tagging content and understand how to efficiently structure content for copywriters and authors
- Analytical skills for interpreting user research and analytics to inform content ideas. Passionate about taking data and designing elegant content solutions.
- Understands human-centered design principles and passionate to contribute to design projects
- Passion for storytelling and the ability to review, edit and recognize quality content – copy and creative asset execution
- Ability to collaborate effectively within a multi-functional team and act as a strategic partner in product decisions
- Experience working in iterative processes and in an agile environment
- Excellent communication, presentation and facilitation skills
- Proven ability to build consensus and work effectively within multi-functional teams
- Strong record of success in working on complex, multi-dimensional programs
- Ability to take initiative, think strategically, connect dots across multiple threads and drive results
- Proficiency in design and collaboration tools such as Adobe XD Cloud, Figma, Miro, etc.
Key Responsibilities:
As an expert practitioner, embed with cross-functional teams to define the content strategy to improve user experiences and execute against their strategic priorities.
- Based on user insights and business priorities, drives the definition of a clear and actionable strategic direction for development and management of content for the product
- Develops plans for content, contributes to information architecture and navigation decisions, creates taxonomies and content models as needed
- Partners with UX Designers, providing a narrative perspective, succinct instructional text and microcopy to create easy-to-use transactional experiences
- Advocates for how content can be used to create lasting and meaningful relationships with users
- Upholds brand and tone of voice integration and evolution as needed
- Creates messaging strategies and outlines
- Creates content appropriate for the user personas
- Ensures that content is implemented to deliver against the strategy, driving development of crisp, compelling user interface copy for wireframes, prototypes and any other associated assets and channels, delivering a consistent end-to-end experience
- Uses data and customer feedback to measure the effectiveness of the content strategy and pivot as needed
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