Job Description
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About arenaflex – Transforming Frontline Experiences with AI
arenaflex is a next‑generation, AI‑powered platform that reshapes the way frontline employees collaborate, learn, and execute tasks. Our mobile‑first solution equips business leaders and their front‑line teams with integrated communication tools, on‑demand learning modules, and digitized task management—all in a single, intuitive app. By streamlining interactions and empowering staff, arenaflex drives operational excellence, accelerates decision‑making, and delivers a dramatically improved employee experience at scale.
Trusted by more than 350 global brands—spanning retail, hospitality, wellness, and lifestyle sectors—arenaflex helps organizations achieve consistent execution across multiple locations, gain real‑time visibility into business performance, and elevate the end‑customer experience. If you are passionate about building lasting customer relationships, shaping compelling marketing journeys, and influencing product strategy through real‑world insights, you’ll find a vibrant, purpose‑driven home at arenaflex.
Role Overview – Customer Marketing Manager
Based in the heart of New York City, the Customer Marketing Manager will be the champion of arenaflex’s enterprise retail customers. Working hand‑in‑hand with Customer Success, Account Management, and Product Marketing teams, you will design and execute strategic programs that deepen engagement, inspire advocacy, and unlock upsell and cross‑sell opportunities. This role is pivotal in turning satisfied customers into enthusiastic brand ambassadors and in ensuring that every touchpoint reflects arenaflex’s customer‑obsessed philosophy.
Key Responsibilities
- Build and Strengthen Customer Relationships: Partner with Customer Success and Account Management to co‑create tailored engagement programs for large‑scale accounts, fostering loyalty and long‑term partnership.
- Standardise Communication and Engagement Frameworks: Develop a repeatable, best‑in‑class approach for customer communications, train cross‑functional teams, and ensure consistent messaging across all channels.
- Drive Upsell and Cross‑Sell Campaigns: Collaborate with Product Marketing and Account Management to design data‑driven promotional initiatives that address specific customer needs and generate revenue expansion.
- Organise High‑Impact Customer Events: Plan and execute virtual and in‑person events—including webinars, roundtables, and user conferences—to showcase best practices, share product roadmaps, and nurture a vibrant advocate community.
- Support Customer Advocacy Programs: Identify success stories, craft compelling case studies, and coordinate speaking opportunities that position customers as heroes of their own digital transformation.
- Metrics & Performance Management: Define, monitor, and report on key performance indicators such as adoption rates, Net Promoter Score (NPS), churn, and revenue growth; use insights to continuously optimise marketing tactics.
- Enhance the Voice of the Customer (VoC): Capture, analyse, and translate customer feedback into actionable product enhancements and strategic recommendations, ensuring arenaflex stays aligned with enterprise needs.
Essential Qualifications
- Minimum 3–5 years of hands‑on experience in customer marketing or customer success within a SaaS environment, preferably serving enterprise‑level accounts.
- Demonstrated “customer‑obsessed” mindset with a proven track record of delivering exceptional experiences and measurable business outcomes.
- Strong understanding of the challenges faced by large retail customers and the ability to craft bespoke marketing programs that address those challenges.
- Successful experience collaborating across Customer Success, Account Management, and Product teams to launch integrated initiatives.
- Exceptional written and verbal communication skills, including the ability to produce persuasive presentations, case studies, and event collateral.
- Evidence of driving upsell, cross‑sell, and advocacy initiatives that contributed to revenue growth in a SaaS context.
- Analytical mindset with proficiency in data‑driven decision‑making and experience using CRM/marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
Preferred Qualifications
- Experience in the retail or consumer goods sectors, understanding of omnichannel strategies, and familiarity with multi‑location operations.
- Background in event production—both virtual and in‑person—leveraging platforms such as Zoom, Hopin, or Airmeet.
- Knowledge of AI‑driven product features and the ability to translate technical concepts into compelling customer narratives.
- Advanced degree in Marketing, Business Administration, or a related field.
- Certification in customer experience (e.g., CXPA) or marketing automation platforms.
Core Skills & Competencies
- Strategic Thinking: Ability to see the big picture, set long‑term goals, and align day‑to‑day tactics with overarching business objectives.
- Collaboration & Influence: Comfortable navigating matrixed organisations, influencing stakeholders without direct authority, and building consensus.
- Creative Storytelling: Translate complex data and product features into engaging narratives that resonate with senior retail leaders.
- Project Management: Manage multiple initiatives simultaneously, meet tight deadlines, and maintain meticulous attention to detail.
- Analytical Acumen: Leverage analytics tools to measure program effectiveness, identify trends, and iterate quickly.
- Customer Empathy: Deeply understand client pain points, motivations, and success metrics, driving a culture of continuous improvement.
Career Growth & Learning Opportunities
At arenaflex, your professional development is a priority. As a Customer Marketing Manager, you will have access to:
- Mentorship Programs: Pair with senior leaders in Marketing and Product to accelerate skill development and broaden cross‑functional expertise.
- Continuous Education: Tuition reimbursement for relevant certifications, workshops, and industry conferences (e.g., Gartner Retail, CES, MarTech).
- Leadership Pathways: Clear progression tracks toward Senior Marketing Manager, Director of Customer Marketing, or Head of Global Customer Advocacy.
- Innovation Labs: Participate in arenaflex’s internal labs where you can prototype new engagement tactics, test emerging AI features, and influence product roadmaps.
Compensation, Benefits & Perks
United States (New York City)
- Base salary range: $120,000 – $150,000 per year (commensurate with experience, skills, and location).
- Comprehensive medical, dental, and vision coverage, including mental‑health resources.
- Company‑provided Life Insurance and Long‑Term Disability protection.
- Robust 401(k) plan with generous employer match—contributions continue even if you choose not to contribute.
- 20 days paid time off (PTO) + 8 statutory holidays, plus 3 floating holidays for personal observances.
- Discounts through ADP on electronics, childcare, travel, and more.
- Weekly free online High‑Intensity Interval Training (HIIT) sessions and subsidised gym memberships.
- Ongoing training, coaching, and access to a curated learning portal to keep your skills cutting‑edge.
United Kingdom (and other global locations)
- 33 days annual leave (including bank holidays).
- Scottish Widows Pension scheme.
- Vitality medical coverage with primary, hospital, and mental‑health components.
- Simplyhealth cash plan covering dental and vision.
- Healthy Mind Employee Assistance Program (EAP).
- Short‑ and Long‑Term Disability, Life Assurance, and Critical Illness coverage.
- Enhanced parental leave policies.
- Regular team‑building events, weekly gourmet lunches, and social gatherings.
- Free online HIIT sessions, gym discounts, and continuous professional development resources.
Culture & Work Environment at arenaflex
arenaflex prides itself on an inclusive, collaborative, and high‑energy culture where every voice matters. Our values—Customer Obsession, Innovation, Accountability, and Growth—guide everything we do. Employees enjoy a flexible hybrid work model, vibrant office spaces in Manhattan, and a supportive network that celebrates diversity of thought and background. Whether you are brainstorming a new advocacy campaign or refining a data‑driven insight, you’ll find a team dedicated to your success and to delivering world‑class experiences for our customers.
Why Join arenaflex?
If you thrive in fast‑paced environments, love turning data into compelling stories, and are eager to shape the future of frontline technology for global retailers, arenaflex is the place to amplify your impact. You will work with some of the most recognizable brands worldwide, influence product direction, and drive measurable revenue growth—all while advancing your career alongside industry thought‑leaders.
Application Instructions
Ready to make a difference? Submit your résumé and a brief cover letter outlining your most successful customer‑marketing initiative to [email protected]. Please reference “Customer Marketing Manager – New York City” in the subject line. Our recruitment team reviews applications on a rolling basis, and we encourage early submissions.
arenaflex is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require any accommodations during the recruitment process, please let us know, and we will gladly assist.
Take the Next Step
Join arenaflex and become a catalyst for customer success, advocacy, and growth. We look forward to welcoming a passionate, strategic, and collaborative professional to our New York team.
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