Job Description
About arenaflex – Transforming Frontline Employee Experiences
arenaflex is a leading AI‑powered platform that reimagines how frontline teams communicate, learn, and execute tasks every single day. Our mobile‑first solution consolidates real‑time messaging, on‑the‑job training, and digitized task management into a single, intuitive experience. By turning fragmented processes into seamless workflows, arenaflex empowers retailers to deliver consistent service, boost operational efficiency, and create genuinely delightful customer moments. Today, more than 350 forward‑thinking brands—including global names in fashion, home goods, and entertainment—trust arenaflex to power their stores, streamline operations, and accelerate growth.
Why This Role Matters
Retail is evolving faster than ever, and the companies that succeed are those that place their customers at the heart of every decision. As Strategic Customer Marketing Manager for arenaflex in New York City, you will be the catalyst that transforms satisfied clients into passionate advocates. You’ll partner with Customer Success, Account Management, and Product teams to design programs that deepen relationships, showcase real‑world impact, and unlock new revenue streams through upsell and cross‑sell initiatives.
Key Responsibilities
- Design & Execute Tailored Customer Programs – Work hand‑in‑hand with Customer Success and Account Management to build engagement frameworks that address the unique challenges of large‑scale retail accounts.
- Standardize Communication & Engagement Touch‑Points – Define a best‑in‑class cadence for newsletters, webinars, product updates, and on‑boarding sequences; train cross‑functional teams on these standards.
- Drive Revenue‑Generating Campaigns – Co‑create strategic upsell and cross‑sell campaigns with Product Marketing, ensuring that each initiative aligns with the customer’s roadmap and delivers measurable ROI.
- Conceptualize & Deliver Customer Events – Plan and host virtual and in‑person gatherings—think retail summits, user group meet‑ups, and product showcases—to foster community, share best practices, and surface new ideas.
- Champion Customer Advocacy – Identify success stories, facilitate case study development, coordinate speaking opportunities, and amplify customer voices across digital channels.
- Measure & Optimize Performance – Establish key metrics (adoption, satisfaction, retention, net promoter score, revenue impact); analyze data to refine programs and report insights to leadership.
- Elevate the Voice of the Customer (VoC) Program – Synthesize feedback loops, feed insights back into product development, and ensure arenaflex remains tightly aligned with enterprise retail needs.
- Cross‑Functional Collaboration – Serve as the strategic liaison among Sales, Product, Marketing, and Success teams to guarantee unified messaging and seamless execution.
Essential Qualifications
- 5+ years of experience in customer marketing, customer success, or related roles within a SaaS environment, preferably serving enterprise‑level retail clients.
- Demonstrated track record of launching and scaling advocacy programs, customer events, and revenue‑driving campaigns.
- Deep empathy for frontline retail teams and a proven ability to translate their challenges into actionable marketing solutions.
- Exceptional written and verbal communication skills, with a knack for storytelling that resonates with both C‑suite stakeholders and store‑level employees.
- Strong analytical mindset – comfortable defining KPIs, interpreting data, and presenting actionable insights.
- Project management expertise; ability to juggle multiple initiatives, meet tight deadlines, and keep cross‑functional teams aligned.
Preferred Qualifications
- Experience working with AI‑driven or mobile‑first platforms in the retail space.
- Background in B2B account‑based marketing (ABM) and demand‑generation tactics.
- Hands‑on experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM systems such as Salesforce.
- Previous involvement in product roadmap planning or VoC initiatives.
- Track record of influencing product enhancements based on customer insights.
Core Skills & Competencies
- Strategic Thinking – Ability to see the big picture while drilling down into execution details.
- Customer‑Centric Mindset – Passion for delivering delight at every touch‑point.
- Collaboration & Influence – Proven skill in building consensus across diverse functional teams.
- Creative Storytelling – Craft compelling narratives that turn data into advocacy.
- Data‑Driven Decision Making – Comfortable with analytics, dashboards, and reporting.
- Event Management – End‑to‑end planning of virtual and in‑person experiences.
- Adaptability – Thrive in a fast‑moving, high‑growth environment.
Career Growth & Learning Opportunities
At arenaflex, your career path is as dynamic as the retail industry we serve. As you master the customer marketing function, you’ll have clear avenues to expand into senior leadership roles such as Director of Customer Advocacy, Head of Global Marketing Operations, or even VP of Customer Success. We invest heavily in continuous learning—offering access to industry conferences, certifications (e.g., Certified Customer Marketing Professional), and internal mentorship programs that pair you with senior executives.
Work Environment & Company Culture
Our New York City office is a collaborative hub where diversity of thought fuels innovation. arenaflex embraces a “customer‑first” culture that celebrates curiosity, transparency, and bold experimentation. We encourage flexible work arrangements, provide modern workspaces designed for creativity, and host regular team‑building activities—from weekly breakfast gatherings to quarterly off‑site retreats. You’ll join a supportive community that values work‑life balance, mental well‑being, and the personal growth of every employee.
Compensation, Perks & Benefits (U.S.)
- Competitive Salary Range: $120,000 – $150,000 USD annually, calibrated to experience, skills, and location.
- Performance‑Based Bonus – Additional incentive tied to achievement of upsell, advocacy, and retention goals.
- Equity Opportunities – Stock option grants that align your success with the long‑term growth of arenaflex.
- Retirement Savings – 401(k) with generous company match, even if you choose not to contribute.
- Comprehensive Health Plans – Medical, dental, vision, and mental‑health coverage through industry‑leading providers.
- Paid Time Off – 20 days PTO + 8 public holidays + 3 floating holidays for personal observances.
- Family & Parental Support – Enhanced parental leave, child‑care assistance, and flexible scheduling.
- Wellness Programs – Free online HIIT classes, gym‑membership discounts, and access to an employee assistance program (EAP).
- Professional Development – Ongoing training, certifications, and a budget for conferences or courses.
- Community & Social Events – Weekly breakfasts, gourmet lunches, volunteer days, and inclusive cultural celebrations.
How to Apply
If you are ready to shape the future of retail customer experiences and thrive in a fast‑paced, data‑driven environment, we want to hear from you. Submit your resume and a compelling cover letter detailing how your background aligns with the responsibilities and qualifications outlined above. arenaflex is an equal‑opportunity employer committed to fostering a diverse and inclusive workforce. Accommodations are available for candidates with disabilities throughout the recruitment process—please let us know your needs.
Join arenaflex and Make an Impact
At arenaflex, you won’t just fill a role—you’ll become a strategic partner in a mission‑driven organization that is redefining how frontline employees interact with technology. Your work will directly influence the success of some of the world’s most recognizable retail brands, drive measurable business outcomes, and elevate the voice of the customer across the entire ecosystem. Take the next step in your career and join a team that celebrates innovation, collaboration, and relentless customer obsession.
Apply today and start shaping the future of frontline empowerment with arenaflex!
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