Job Description
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About arenaflex – Transforming Frontline Experiences with AI
At arenaflex we empower frontline teams across the globe with an AI‑driven employee experience platform. Our mobile‑first solution unifies communication, learning, and task management, turning everyday interactions into moments of operational excellence. More than 350 leading brands trust arenaflex to deliver real‑time visibility, consistent execution, and unforgettable customer experiences across multiple locations. From retail giants to hospitality innovators, our partners rely on arenaflex to drive agility, increase efficiency, and nurture a culture of continuous improvement.
Why This Role Matters
We are searching for a dynamic Customer Marketing Manager who lives and breathes customer obsession. In this pivotal role you will orchestrate strategic programs that deepen relationships with our enterprise‑level retail customers, turn them into passionate advocates, and unlock new revenue opportunities through upsell and cross‑sell initiatives. You’ll partner with Customer Success, Account Management, Product Marketing, and Product teams to ensure every touchpoint reinforces the arenaflex promise of exceptional frontline experiences.
Key Responsibilities
Strategic Relationship Building
- Collaborate with Customer Success and Account Management to design and launch tailored engagement programs for large retail accounts.
- Develop a deep understanding of each customer’s business objectives, challenges, and growth aspirations.
- Serve as the primary marketing liaison for assigned accounts, ensuring a consistent, high‑value experience.
Standardized Communication & Engagement Framework
- Define a repeatable, best‑in‑class approach for customer communications, including cadence, channel mix, and content themes.
- Train cross‑functional teams on the framework, fostering alignment and operational efficiency.
- Continuously refine the model based on feedback and performance metrics.
Upsell & Cross‑Sell Campaigns
- Partner with Product Marketing to craft compelling campaigns that showcase new features, add‑on modules, and complementary solutions.
- Leverage data‑driven insights to segment customers and target the right offers at the right time.
- Track campaign ROI, pipeline impact, and conversion rates, reporting results to senior leadership.
Customer Events & Community Building
- Plan and execute virtual and in‑person events—user conferences, workshops, roundtables, and webinars—that share best practices and success stories.
- Foster a vibrant community of arenaflex advocates who exchange ideas and champion the platform within their organizations.
Advocacy & Thought Leadership
- Identify high‑performing customers willing to participate in case studies, testimonials, and speaking engagements.
- Co‑create compelling success narratives that highlight measurable business outcomes.
- Amplify these stories across arenaflex’s owned channels, industry publications, and social media.
Metrics, Analytics & Continuous Improvement
- Define key performance indicators such as adoption rate, Net Promoter Score (NPS), retention, and revenue growth.
- Build dashboards that surface insights for Customer Success and Product teams.
- Use data to iterate on programs, ensuring they deliver ever‑increasing value.
Essential Qualifications
- 5+ years of experience in customer marketing, customer success, or a closely related function at a SaaS or tech company, preferably serving enterprise‑level retail clients.
- Demonstrated ability to design and execute multi‑channel marketing programs that drive adoption, advocacy, and revenue.
- Exceptional verbal and written communication skills, with a proven track record of creating compelling content and presentations.
- Strong analytical mindset—experience with SQL, Google Analytics, or similar tools is a plus.
- Comfortable navigating complex organizational structures and influencing cross‑functional stakeholders.
- Customer‑obsessed attitude, with a genuine passion for solving real‑world frontline challenges.
Preferred Qualifications
- Experience working with large retail brands (e.g., arenaflex, arenaflex, arenaflex, arenaflex, arenaflex, arenaflex, arenaflex, arenaflex, arenaflex, arenaflex) and understanding their unique operational needs.
- Background in event production, from virtual workshops to global user conferences.
- Certification in inbound or account‑based marketing (e.g., HubSpot, Marketo).
- Proficiency with marketing automation platforms and CRM systems (Salesforce, HubSpot, etc.).
- Ability to speak fluently in both strategic business language and technical jargon.
Core Skills & Competencies
- Strategic Thinking: Ability to translate high‑level business goals into actionable marketing plans.
- Project Management: Proven skill in juggling multiple programs, deadlines, and stakeholder expectations.
- Data‑Driven Decision Making: Comfort extracting insights from dashboards and turning them into action items.
- Collaboration & Influence: Strong interpersonal skills to partner with Customer Success, Product, Sales, and Engineering.
- Creative Storytelling: Crafting narratives that resonate with both technical and non‑technical audiences.
- Customer Empathy: Listening actively to feedback and championing the voice of the customer throughout the organization.
Career Growth & Learning Opportunities
arenaflex invests heavily in the professional development of its people. As a Customer Marketing Manager you will:
- Access a robust learning library covering advanced marketing analytics, product strategy, and leadership.
- Receive mentorship from senior leaders in Marketing, Product, and Customer Success.
- Participate in cross‑functional hackathons that encourage innovative thinking.
- Be positioned for future roles such as Senior Customer Marketing Lead, Director of Customer Advocacy, or Product Marketing Manager, depending on your aspirations and performance.
Compensation, Perks & Benefits
United States (New York City)
- Base salary range: $120,000 – $150,000 annually, commensurate with experience, skill set, and location.
- Comprehensive medical, dental, and vision coverage, plus a robust Employee Assistance Program.
- Company‑matched 401(k) contributions – we contribute even if you don’t!
- Life, long‑term disability, and critical illness insurance.
- Generous paid time off: 20 days PTO plus 8 public holidays and 3 floating holidays.
- Flexible work arrangements and hybrid office model.
- Free online HIIT sessions, gym membership discounts, and wellness resources.
- Regular training, coaching, and tuition reimbursement for relevant courses.
- Team‑building events, weekly breakfast gatherings, and quarterly all‑hands celebrations.
Global Benefits (Applicable to all arenaflex locations)
- Expanded parental leave policies.
- Employee stock purchase plan (where legally available).
- Discount programs for technology, travel, childcare, and more through our ADP partnership.
- Diverse and inclusive workplace culture championed by Employee Resource Groups.
Our Culture – The arenaflex Way
We believe that great products start with great people. arenaflex cultivates a collaborative, transparent, and purpose‑driven environment where every voice matters. Our core values—Customer Obsession, Innovation, Agility, and Growth Mindset—guide everything from product roadmaps to daily stand‑ups. You’ll join a team that celebrates curiosity, encourages experimentation, and supports work‑life harmony.
Application Process
If you are ready to shape the future of frontline experiences and drive meaningful growth for our enterprise customers, we want to hear from you. Please submit your resume, a cover letter highlighting a recent customer‑focused marketing success, and any relevant work samples.
arenaflex is an equal‑opportunity employer. We embrace diversity and strive to create an inclusive environment for all employees, regardless of race, color, religion, gender identity, sexual orientation, national origin, veteran status, or disability. Reasonable accommodations are available upon request.
Take the Next Step
Join arenaflex and become a catalyst for change in the retail technology landscape. Apply today and help us build a world where every frontline employee feels empowered, engaged, and ready to deliver exceptional customer experiences.
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