Job Description
- Responsibilities
- Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to clients' websites.
- Conduct thorough keyword research and analysis to identify high-value keywords and optimize website content accordingly.
- Utilize AI-assisted tools to produce high-quality, engaging, and SEO-friendly content.
- Perform technical SEO audits and make recommendations for improvements.
- Optimize on-page elements, including meta tags, headings, URL structures, and internal linking.
- Monitor and analyze website performance metrics using tools like Google Analytics, Google Search Console, and SEO software.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Conduct competitive analysis to identify opportunities and gaps in the market.
- Requirements
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
- Proficiency in AI-assisted content creation tools.
- Strong understanding of content marketing principles and strategies.
- Excellent analytical skills and the ability to interpret data and metrics.
- Familiarity with HTML, CSS, and website administration.
- Strong communication and collaboration skills.
- Preferred
- Experience working in a marketing agency or similar environment.
- Legal marketing experience, understanding the nuances of "Attorney Advertising" rules, high-intent legal keywords (e.g., "Car accident lawyer vs. Personal injury attorney"), and the high-stakes nature of the legal industry.
- Google Analytics and Google Ads certifications.
- Knowledge of other digital marketing channels such as PPC, social media, and email marketing.
- Benefits
- Flexible working hours and fully remote work - we hire experts, so we don't have to micromanage them. You own the strategy.
- A collaborative and supportive work environment.
- Access to the latest marketing tools and technologies.
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