Senior Marketing Manager - (Leading Solicitor/ ...

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

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<ul><li>Location: Ideally London office (Other Offices in Surrey & Bromley - if closer)</li><li>Reports To: CEO, supporting Heads of Practice</li><li>Employment Type: Full-time, Permanent</li><li>Looking for a 360 hands on senior marketer from another Law Firm</li></ul> Position Overview We are seeking an experienced Marketing Manager to drive long‑term sustainable growth for a professional services firm. This pivotal role blends creative marketing leadership with analytical business acumen to expand market presence, strengthen brand awareness, and achieve revenue targets. Key Responsibilities Marketing Strategy & Execution <ul><li>Develop and implement integrated marketing strategies to promote services.</li><li>Oversee digital marketing, social media, SEO, PPC, email campaigns, and content creation in collaboration with external agencies.</li><li>Manage brand positioning and ensure consistency across all channels and materials.</li></ul> Business Development & Growth <ul><li>Design and implement the firm’s approach to business development, working closely with practice leaders.</li><li>Identify and pursue new business opportunities and partnerships.</li><li>Support senior professionals in maintaining and developing client and stakeholder relationships.</li></ul> Data & Performance Management <ul><li>Set KPIs and measure performance across marketing and business development activities.</li><li>Manage operational lead generation opportunities in real time, coordinating outsourced call handling and internal triage teams.</li><li>Analyse campaign results and market data to optimise strategies and budgets.</li><li>Report regularly on progress, ROI, and key insights to senior management.</li></ul> Team Leadership <ul><li>Foster collaboration across departments to align marketing with firm‑wide goals.</li><li>Partner with practice heads to develop business development initiatives and skills.</li></ul> Experience & Skills <ul><li>5years ++ years’ experience in marketing and business development, ideally within a legal or regulated environment.</li><li>Proven track record of achieving growth targets and delivering successful campaigns.</li><li>Experience with industry publications (e.g., Legal 500) is advantageous.</li><li>Strong background in managing budgets and cross‑functional teams.</li><li>Strategic thinker with excellent communication, negotiation, and presentation skills.</li><li>Proficiency in digital marketing tools, CRM systems, and analytics platforms.</li><li>Ability to manage multiple projects in a fast‑paced environment.</li><li>Creative mindset with strong problem‑solving skills.</li><li>Passion for driving business growth and maximising the impact of marketing and BD.</li></ul> Key Performance Indicators (KPIs) <ul><li>Revenue growth and client acquisition metrics</li><li>Lead conversion rate and customer retention</li><li>Marketing ROI and campaign effectiveness</li><li>Brand visibility and engagement metrics</li></ul>

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